John Battelle is an entrepreneur, journalist, professor, and author who has founded or co-founded businesses, magazines and websites. Formerly a professor at the Graduate School of Journalism at the University of California, Berkeley, Battelle, 42, is also a founder and Executive Producer of the Web 2.0 conferences and "band manager" with BoingBoing.net. Previously, Battelle was founder, Chairman, and CEO of Standard Media International (SMI), publisher of The Industry Standard and TheStandard.com. Prior to founding The Standard, Battelle was a co-founding editor of Wired magazine and Wired Ventures. Before Wired, Battelle worked at the Los Angeles Times and MacWeek, a unit of Ziff Davis. John is currently CEO and Chairman of Federated Media.

In 2005-6, Battelle wrote The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture (Penguin/Portfolio), an international bestseller published in 26 languages. He maintains Searchblog, a daily site covering the intersection of media, technology and the internet at www.battellemedia.com.

Battelle was a founding Board member of the Online Publishers Association and sits on the board of the Interactive Advertising Bureau, as well as the Board of his children's school.

Battelle has been named a "Global Leader for Tomorrow" and "Young Global Leader" by the World Economic Forum in Davos, Switzerland. He was a finalist in the "Entrepreneur of the Year" competition by Ernst & Young and has recently been named an "Innovator," one of ten best marketers in the business, by Advertising Age and one the the "Most Important People on The Web" by PCWorld. He holds a bachelor's and a master's degree from the University of California, Berkeley.

Jason joins FM after two years of consulting with The Heiden Group. Previously he held roles as VPs of Product Management, Commercial Strategy and Network Engineering for Cable&Wireless, and led a small start up to a public equity sale. Once upon a time, Jason owned, managed and performed at his comedy club in Santa Monica, CA . He now spends his spare time ranting on http://www.bother.com

Chas came to FM by way of CNET Networks, where he was VP of sales and marketing for that company's B2B Portfolio, managing the team representing News.com, ZDNet and TechRepublic to business-to-business marketers. Chas shares his thoughts on the business at ChasNote, which chronicles metrics, successes & flaming disasters in digital marketing.

Andre, our platform developer and all-around tech genius, used to be the director of technology at Ignited Minds. He is also the creator of Dropload, Dropcash and a number of other great sites. Check out Andre's musings at http://torrez.org.

John has product management and client relations experience with Intuit, Ticketmaster, Sprint, and a couple of management consulting firms. He also has startup experience at Vicinity and Wholesecurity – two companies which were ultimately acquired by Microsoft and Symantec, respectively. John has been an FM author for about a year through his site Yao Ming Mania, which he started in 2002. It quickly became the top site for NBA and Chinese superstar Yao Ming (arguably the world's most popular athlete) and a top site for Houston Rocket fans in general. John holds an MBA from The Anderson School at UCLA and a business degree from the University of Texas at Austin.

Neil comes to us as editor of continuous news at the New York Times, a job which required him to work with a diverse group of Times reporters, editors and managers to insure an ongoing flow of quality stories through the Times' machine. Prior to that he was the Deputy Editor of the New York Times Digital. Before the Times, Neil lived in San Francisco and, for five years, held the job of Managing Editor at Marketwatch, a post which required he have a hand in just about every aspect of the company's operations. His experience at a fast growing startup as well as an established leader in online journalism are a perfect fit for FM.

Bill has worked with writers for years, as a news editor at The Industry Standard and then as a senior editor at Portfolio, an imprint of Penguin. He enjoys finding strong, original voices.

Stephanie comes to FM after a two-year stint as an independent radio producer for National Public Radio member stations in the San Francisco Bay Area. She also worked as a print reporter and editor for Asian American newspapers, and continues to look for the next good story. Before diving into the world of journalism, Stephanie worked at LookSmart as a web editor for the travel section, then traveled and lived in Asia for a year and a half. Stephanie's currently working on a collection of poetry and short fiction.

Teresa Nielsen Hayden has worked in publishing for more than 25 years, most often editing science fiction and fantasy novels. She was Managing Editor and then a consulting editor at Tor Books, where she worked with authors like James White, Steven Brust, and Robert Charles Wilson. Since the 1970s she's been helping build conversations and community in the science fiction world - F2F, in hardcopy, and on the Internet. In 2001 she started her weblog Making Light, which has a reputation for unusually crowded, vigorous, and yet civil comment threads. She is also the author of Making Book, an essay collection.

Pamela is well known in the marketing industry as an author, blogger, industry vet and all around great person. Find out more about her at her site The River, or peruse her amazing catalog of stories at ClickZ. But Pamela is more than a writer, she's a great manager of talent, and that's what her new role at FM is all about - taking care of our growing list of authors. Pamela has been covering the Internet since 1998, when she graduated from Graduate School of Journalism at Columbia University (she worked at the seminal @NY after graduating).

Marcia has a diverse background in media. Before joining FM, she was managing editor for the North Bay Business Journal, a New York Times Co. publication. She has also been a freelance journalist, public relations consultant and broadcaster. Marcia blogs at Smart Kitty.

Jonas Halpern is a veteran online media planner, buyer and supervisor for agencies such as Carat Fusion and Mediasmith, where he managed accounts like Dish Network and Napster. And he's an author himself: check out DrinkOfTheWeek.com

Matt spent the last two years working in Sales and Marketing for Wired Magazine and Conde Nast Publications. Prior to that he studied Marketing and Management at The University of Montana School of Business Administration.

James possesses a broad professional background that includes time spent in the Internet, telecom, software, and energy industries in corporate functions ranging from Product Management to Business Development to Accounting. He came to FM following two years of leading the Product Management function at Yipes, an enterprise network service provider. His academic years were spent studying Economics and Statistics when, among other things, he once taught an undergraduate Finance class on commodities derivatives theory.

Erika joins FM with a background in process and project management. She received her degree in Economics and Environmental Studies from the University of California, Santa Cruz. Before joining FM, she spent a year and a half in Operations Project Management with Leapfrog Enterprises, Inc. Erika is a Bay Area native and her interests include hiking, yoga, and exploring new spots around the Bay.

Mark Weiss brings over eight years of Internet experience to FM. He has held roles in sales and business development at leading technology companies such as Yahoo!, HotJobs.com, Vibrant Media, and Eurekster. Prior to FM he was the head of business development for Eurekster where he secured partnerships with large online publishers such as Forbes.com and Time4Media. He was with HotJobs.com from its pre-ipo days in 1999 to 2002 when it was bought by Yahoo. In 2002 he transitioned to Yahoo headquarters as a Sales Producer for Yahoo Local. Mark holds a bachelors degree from Boston University where he rowed on the Division 1 Crew Team and an MBA from the University of San Francisco.

Liam joins the FM team from Waiterpad Point-of-Sale Systems, where honed his client service and tech troubleshooting skills. A graduate of Santa Clara University, he holds a bachelor’s degree in Communications and Studio Art. Liam enjoys art and design tasks recreationally and on an occasional freelance basis, and considers himself one of the greatest Mario Soccer stylists alive.

Virginia was born and raised in DC. She is a recent graduate of Middlebury College where she majored in psychology. She had several internships before graduating including working as a project coordinator for a mental health non-profit in DC. After graduating, Virginia lived in Prague for a year teaching business English as well as doing some freelance writing for a local magazine. She moved to San Francisco a month ago, and is excited about living by the water, but slightly scared by the morning fog.

Michelle joins Federated Media from CNET Networks where she was a account coordinator in NY for the past year and a half . She graduated from St. John's University where she majored in Political Science and Communications with a minor in Business. Before joining the online media world Michelle worked in the cable ad sales industry where she worked for Scripps Networks, Time Warner and National Cable Communications.

Ben joins FM after driving cross-country to the Bay Area from the Midwest to immerse himself in the world of tech startups. He previously founded one of his own startups, ImThere, and is one of the first to signup to beta test sites and stand in line for the latest gadgets. A recent graduate of the University of Missouri-Rolla with a degree in computer engineering, Ben brings his technical background and an interest in business to his new role at FM. When not in the office reading and supporting some of his favorite authors, Ben enjoys exploring the city, and liveblogging from concerts and other events.

Jay comes to FM after 10 years of working with media and internet startups. His broad based media experience includes planning and buying banner, email, search, & lead generation campaigns for consumer & b2b clients. Jay brings a passion for data driven marketing and relationship management to his role as account manager at FM. When not managing campaigns, Jay enjoys relaxing with his partner and friends in and around San Francisco.

Stephanie comes to FM with a very eclectic background. After a career as a Modern dance instructor and choreographer, she started managing a Pilates studio. The career shift still didn't feel quite right, and she decided to give the tech/internet world a shot and happily landed at FM. When she is not running the remnant program, she dances with Loose Change Dance co. in SF, she paints and calls her family in France. She also has a little blog: soleilisme.com. Life is good for her.

Lovisa Taylor has many years experience with online advertising, first having worked with RealNetworks and then Google. She has worked with a diverse client base from traditional internet companies, entertainment, music, automotive, b2b and b2c companies and now manages FM's advertising clients.

Stacey has been producing high-touch, high quality events and conferences for more than a decade. Stacey manages operations for Quadrangle's annual CEO-level Foursquare events, and has managed events for brands such as RFID Journal, the Association for Computing Machinery, the Always On Network and more. Prior to The Industry Standard, Stacey held business development and corporate marketing positions at Wired magazine. She will be helping our authors execute great events that help them build stronger and deeper relationships with their audiences, marketing partners, and contributors.

Larissa started her career in media working for American Lawyer Media and Court TV. After moving the Bay Area, she joined The Industry Standard's founding team focusing on facilities operations and eventually conference planning. She has been helping to produce high- touch executive events for the past ten years. When not coordinating every little detail, she enjoys exploring Marin with her husband and two small kids.

Eric comes to us with over 10 years of managing the day-to-day and month end accounting process. The last 2 years were spent as the Accounting Manager at Citadon, Inc. Previous to that, he worked 3 years at Fisher Scientific International managing the corporate division's accounting function.

Molly recently moved to San Francisco from Alaska via Seattle. She spent the last year in Seattle working at an IT staffing agency as a senior accountant. While living in Alaska she received her accounting degree, was an auditor at a CPA firm and spent a few years as the accounts receivable supervisor for the Dept of Fish & Game. Just to break things up a little, she spent last summer commercial fishing in Alaska. In her spare time she enjoys frisbee golf, hiking, biking, road trips and being out on the water.

Evan is our finance assistant who manages our accounts receivables and cashflow inside our finance department. He comes to Federated Media after a brief stint at Morgan Kaufmann Publishers. He completed his MFA in January, hails from Boulder, Colorado, and spent the last half of the 90s living in Los Angeles where he worked on film crews. In his spare time he hacks away at a large writing project that some might consider a novel. So, yes, he's an author in spirit, which we can certainly appreciate around here.

Matthew joins Federated Media with more than 7 years experience in a wide variety of marketing and communications roles - most recently as a PR guy for Silicon Valley tech companies where he developed a particular knack for digital media and advertising technologies. When not in the office he’s likely on his way to, or on his way back from, the Sierra Nevada. He also likes to annoy the neighbors with his banjo. Check out some of Matt’s adventures at Sierra Alpinist.

Kim Kochaver is a high-tech marketing pro who has been managing advertising campaigns online and offline for over 15 years. Her path in marketing led her to work for ad agency giants J. Walter Thompson and McCann Erickson as well as digital startup Left Field/Tonic among others. Her campaigns have included work for Sun Microsystems, Amazon, drugstore.com, Macy's and Microsoft. Most recently, Kim has been developing digital programs for Microsoft b-to-b campaigns, including a virtual island in Second Life for the professional developer audience. When not working, Kim prefers to be involved in any sort of activity that involves ascending, descending, or generally appreciating a mountain. Originally from Idaho, Kim graduated from Stanford University and lives in San Francisco with her dog, Lucy.

Mallary comes to FM with an advertising background in both traditional broadcast production and online media, most recently as Sr Product Marketing Manager at CNET Networks. She loves combining the right and left side of her brain to help marketers understand and utilize sites she is passionate about. She’s lived in SF for the past 5 years and loves to travel so if she’s not in the office her location is anyone’s guess.

Christine Campbell, often referred to as "Tina", brings 7 years of administrative support, customer service, human resources, and sales experience to Federated Media. She was previously at an Architectural Firm here in Marin and before that was at MarketTools for many moons in various roles. When Christine is not working at FM, you can find her going to live shows, bowling (she is somewhat of a fanatic and lane snob), watching documentaries, indie flicks and foreign films as well as dabbling in photography...although she claims by no means to be an expert. She lives in Marin with her Italian cat Vinnie. Christine is thrilled to be part of the FM family!

Jennifer Charette is one of the fore-founders of Federated Media that has helped grow this fantastic start-up into the company it is today! Jennifer's history with FM begins in 2005 where she started as the Office Manager, then quickly moved up to Director of Operations in 2006. As of 2008, Jennifer is now our Chief of Staff, and manages everything from our Board & Investor relations to working side by side with our COO to make sure all operations run smooth. Before FM, Jennifer was at Williams-Sonoma Inc., and before that she had worked as a Human Resources generalist and a flight attendant. Jennifer's favorite part of life is being a mom, and when she has time, reading a good book, doing NY Times Crosswords, and being a kick-ass cook for family and friends.

Mickie Tagle aka Jackie of All Trades brings over 15 years of integrated experience in admin, customer service, procurement, sales, and marketing to Federated Media. She's worked in various industries such as Oral-B, SONY, BroadVision, Landmark Education, Coldwell Banker, Triveni Digital, Fat Box Films, and most recently was at NIA Creative.

Mickie holds a Bachelor in Business Management with an emphasis in Marketing, and has completed numerous professional development courses in leadership, communication, project management, and multimedia. She confesses that she is an under-cover and wanna-be tech geek, loves food and mother nature, and is addicted to music.

Bernie Albers goes way back with our CRO & Publisher Chas Edwards. He started his ad-sales career at Gamespot in the late 1990s, then did stints as a sales manager for ZDNet and CNET Radio. Most recently, he's been the top new business/salesperson for Portland, OR, ad-agency Babcock & Jenkins.

Mark has over seven years of experience in sales/biz dev roles at entrepreneurial oriented companies in both the traditional and online marketing worlds. Recently, he was the General Manager of a boutique digital marketing firm based in the "OC." Mark is honored to be part of a company that is on the forefront of the New Media landscape. Mark received his MBA from Pepperdine's Graziadio School of Business. When not voraciously consuming media or imposing his musical tastes on others, he can be found attempting to write somewhat coherently on his blog.

Mac joins us as Director of Midwest Sales, based in Chicago. Prior to joining the FM team, Mac held dual Syndication and Sales Management roles for Microsoft’s Digital Advertising Solutions division. His core responsibilities included managing Microsoft’s largest syndication partnerships, Facebook and Digg.com, as well as a national sales team focused on the largest direct marketing clientele. Previous to Microsoft, Mac spent 4.5 amazing years with Yahoo!, where he created and managed the Y! Performance Division.

Following graduation from Marquette University, Mac tried his hand at comedic acting in New York. His first real job was as Account Coordinator at then start up 24/7 Media and the rest, they say, is history.

Paige comes to FM after getting her start in online advertising at ZDNet and CNet where she was in their Southern California offices calling on many west coast accounts. After a brief hiatus from the online sales world she is back and ready to crack open the LA territory! Paige hails from Boston originally and is a very dedicated Sox and Patriots fan. She has lived in LA for the last eight years and has built up a solid network of advertising contacts that she is already tapping into.

Karleen joining the FM sales team just months after graduating from the University of Southern California in Los Angeles with a Public Relations degree and a Business Administration minor. She has had a variety of internships including one in the PR department of fashion house Michael Kors in NYC as well as one with Santa Monica based online media company, Demand Media. While she is just embarking on her career path, she is excited to work with such smart, experienced people and be part of such a great company. Originally from Texas, she is excited to get to know the Bay Area.

Amruta is a graduate of Illinois State University where she majored in communications with an emphasis in broadcasting. Prior to joining FM, Amruta worked with various sales and marketing organizations in Illinois. She relocated to the Bay Area in 2006. In her spare time she enjoys singing, learning how to play the guitar, cooking, traveling, writing, foreign films and exploring San Francisco. Every once in a while she still craves a good old fashioned Chicago Hot Dog.

James Gross joins us from Feedster and has extensive sales and business development experience in technology and emerging media. He takes pride in working on innovative solutions with marketers to bridge these two industries while finding a unique business model for our independent publishers.

Check out his blog for his latest thoughts on all of these fronts.

Kate comes to FM from New York City where she lived for the past four years after graduating from the University of Arizona with a degree in Journalism. Before joining the FM team Kate worked at CNet Networks as an Account Executive. Prior to her experience at CNet Networks Kate worked for People Magazine in Print Advertising Sales. She is excited to become part of the San Francisco based FM team to help grow the Southwest Territory as well as return to her Bay Area roots! In her spare time Kate loves to travel, play golf, read, attend concerts, and spend time with family and friends.

Jared comes to FM from Salesforce.com where he managed relationships with strategic accounts. He is going to help us leverage our Salesforce implementation to give our authors better pipeline information in our platform. Jared is excited about being at the forefront of conversational marketing and is thrilled to be working with some of the most innovative media folks in the world.

Galina Lee joins FM after 10 years of senior executive assistance. Galina most recently has come from the entertainment and media world where she was the administrator and broadcast producer for Coyote Films. She is very excited to be at FM!

Lester comes to us as a Regional Sales Manager from CNET Networks where he was a Network Sales Manager. Previous to Lester's experience at CNET, he was employed at Microsoft in Enterprise Sales and at Sybase in Product Marketing. Lester vaguely recalls receiving a degree in Business Administration from the University of California at Berkeley with a minor in Asian American Studies.

Alison comes to FM after getting her start in online advertising at Viacom, MTV Networks. After leaving the industry for a bit, she realizes her passion for online media sales is where she sees her career taking off! Alison graduated from Rutgers University and currently lives in the Northern NJ area. In her spare time she enjoys being outdoors and being very active. She enjoys playing in a volleyball league year round and also assists coaching girls basketball during the winter season.

Josh joins us at Major Accounts Director. Previously, Josh was corporate sales manager for CNET Networks, responsible for collaboratively developing leading marketing programs on behalf of Intel and Best Buy across all CNET Networks brands including CNET, Webshots, ZDNet, and Gamespot. Leading up to his corporate responsibilities Josh focused his efforts on helping top business and technology marketers connect with customers across News.com, ZDNet, TechRepublic.

Prior to joining CNET Networks by way of acquisition, Josh was the Sales Manager for Newmediary, Inc., a technology focused business to business directory and RFP engine that ran across brands such as CIO, Computerworld, and Internet.com. Before heading west and entering the world of digital media, Josh spent several years as an Environmental Consultant in Boston.

Jackie Mogol started on Monday as Regional Sales Manager on the West Coast. She is obsessed with the digital world - prior to joining the FM team, Jackie was at CMP Technology for 3+ years honing her craft in traditional and non-traditional media formats. Miraculously, Jackie is still finding ways to utilize her Bachelor of Science-Fine Arts Degree from the University of Wisconsin at Madison.

Apostolia, better known as Paula, joined FM after working as an interactive media strategist for Johnson & Johnson. A native to the New York area, she attended college at NYU with master’s degree in Media Ecology and bachelors in Communications. She has also studied media systems abroad in China and the Netherlands. Paula is passionate about working in the emerging media space and has past experience in journalism and blogging.

In her spare time, Paula enjoys looking at pictures of cute animals online and reading her favorite blogs (they all happened to be represented by FM). She is also known as one of the few Greeks who don’t like olives.

Dev joins the New York sales team as an Account Executive after six years in sales and project management roles at CNET Networks in New York and San Francisco where he helped develop innovative ad opportunities for some of the top brands in business and technology. Dev has an extensive network of personal and professional contacts in the industry that will give FM access to many new clients. Rounding out his background, Dev spent five years in Oregon in web development and printing after graduating from the University of Oregon.

Jason Ratner joins Federated Media after a 10 1/2 year career at Ziff Davis Enterprise/Media. Jason has held various sales positions and management positions within Ziff Davis, most recently in the position of Vice President of Digital Events which includes Virtual Trade Shows, Solution Centers, and eSEMINARS. Jason received his degree in Economics at the University of Michigan (Go Blue!) Outside of work, Jason is an avid road biker, tennis hack, snowboarder and enjoys spending quality time with friends and family.

John joins the FM team from Yahoo. After dabbling in finance and telecom, he established himself in the internet community with HotJobs.com in 1999 and stayed on after being acquired by Yahoo in 2002. Starting off in San Francisco and ultimately ending up in New York, he served as an integral part of the sales organization as an Account Executive, Sales Manager, and Director of Sales. Originally from Boston, John graduated from Wake Forest University in North Carolina.

John Shankman joins our New York sales team from infoUSA. John's fascination with new Internet business models brought him to FM, and his energy and enthusiasm for taking care of clients is infectious. Prior to joining the business world, John studied Economics and International Relations at Boston University. Besides technology, John's interests include video production and sports.

Pete comes to Federated Media with a great passion for conversational media. Most recently, Pete was VP and Publisher of CMP's TechWeb Network where he oversaw sales, marketing, and product development for CMP Technology's largest online properties which included 65 bloggers and 45 technology blogs. Prior to CMP, Pete held a variety of posts at CNET Networks including general management responsibilities for TechRepublic, one of the largest communities of tech professionals on the Internet. Prior to CNET, he held sales jobs at IDG and Miller Freeman.

Much to everyone's confusion, Pete holds a Master's degree in musical composition from Arizona State University and a BA in Music from Luther College. In his spare time Pete bikes and tries to replicate French bistro dishes for friends and family. He lives in Centerport, NY with his wife and daughter.

Jennifer joins the FM team with a background in sales, advertising and marketing. She received her degree from the University of Colorado at Boulder focusing her studies on advertising as well as technology, arts and media. A newcomer to the Bay Area, Jennifer previously practiced real estate in Texas and spent a year traveling and working throughout Europe.

Matt Trotta comes to FM as an Account Executive in the New York office after spending 5 years at Turner Broadcasting, most recently working as a Digital Planner in the newly formed New Media Department. While at Turner, Matt also worked in Television and Digital Research, which helped fuel his passion for online media. Matt is a graduate of Syracuse University.

Ivan comes to FM from VerticalResponse where he was the technical designer and web producer working on the company's award-winning website. He has been publishing content on the web since Internet Explorer 4 and freelancing as a designer/developer since Internet Explorer 6. Ivan is taking care of the engineering needs of our authors and working with our entire engineering team on the ongoing builds of our platform. His personal / professional blog can be found at EphramZerb.com.

A 25-year veteran of Silicon Valley, Frank has worked at companies such as Intel, Apple, and Wired.com, plus a variety of startups (and a very interesting stint in Cornwall). Most recently Frank was Director of Engineering at Genius.com, where he was instrumental in getting the SalesGenius product coded, tested and shipped. Frank lives in Mill Valley with his wife and two boys, and rides his bike to work most days.

Jonathan comes to us from TiVo, where he spent 5 years as a Web Developer and then Web Producer. Before that, he worked at the University of British Columbia Bike Co-Op where they started an on campus free-bike program, in the late 90s. In addition to explaining why he doesn't have his own blog (too shy), and discussing the latest New Yorker, he can be found on the front lines of FM battling incorrectly formatted ad codes, wherever they may appear, and riding his fixie around the office.

Frances has over eight years of experience working in the online marketing space. She came to FM from Linkstar Interactive Inc. where she developed their media tracking platform. She graduated from UC Santa Barabara with a degree in Computer Science. She like to travel and explore foreign land solo.

Nate has been a freelance web developer and aspiring entrepreneur for 6 years. After graduating from Chico State with a Computer Science B.S., Nate went to work writing asset management, CRM and CMS web applications for a couple small start up style companies. Today, he's passionate about dynamic & minimalistic UI and back-end web code that is universally usable - a perfect fit with where FM is heading!

Justin came to Federated Media from O'Reilly Media where he worked on their blogging and syndication platforms. Prior to that, he developed financial and database applications for an international health project based in North Carolina. You can read about Justin's adventures on his personal blog, Justinsomnia.

User Interface Engineer Andy Yang joins us from the user experience group at Genentech Inc. With his background in human-computer interaction, he is focused on interaction design, usability, and user research. He's focused on rev'ing our author platform right now, and yes, his brother is Dennis, one of the folks behind FM site TechDirt. Check out Andy's personal site at yizzle.com.