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Dooce
dooce.com  |  advertise on this site
Audience:

Parents, Early adopters, Web-savvy influencers.

  • Almost half of Dooce readers are between 20-30. 35% are between 31-40
  • 22% have an income of between $60,000 and 90,000. 16% have between $90k - $120k
  • 49% are college graduates, 26% are post graduate
  • 92% read The Onion, 62% of dooce readers also read Wired,
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Traffic:

5,120,000 page views per month

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Heather Armstrong, a former web developer, started publishing Dooce in early 2001. Her distinctive voice and harrowing tales of her stay-at-home-mom experience in suburban Salt Lake City have attracted one of the largest female audiences for any weblog on the Internet. Technorati ranks it in the Top 50 of all blogs worldwide. According to Google, nearly 66,000 other sites point to Dooce.

  This site is a member of the following federation:

Dooce accepts the below IAB-standard ad sizes. Rates in cost per thousand impressions (CPM):

Rates for the first half of 2008

    Banner Ads:
  • 160×600 ($25.00)
  • 125×125 ($7.00)
  • 300×250 ($28.00)
  • 728×90 ($25.00)
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