Audience:
  • 67% male
  • 78% 18-39
  • 32% HHI above $75k
  • 29% managers or above
  • 35% IT professionals, developers or engineers
  • 47% publish their own blog
Traffic:

11,510,000 page views per month

Other sites by this author...

Metafilter is often mentioned in the same breath as BoingBoing by sources such as the New York Times, which reported in their piece on leading bloggers: "Every e-mail discussion list, Web bulletin board and group blog is an example of collective intelligence at work. Do you want to know where 'memes' start? Try the group blogs www.metafilter.com and boingboing.net" (Circuits, 8/12/04). MetaFilter attracts 1,900,000 monthly uniques (50,000 of his readers are registered contributors to the site) and has links from over 172,000 other sites (Google).

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MetaFilter accepts the below IAB-standard ad sizes. Rates in cost per thousand impressions (CPM):

Rates for the first half of 2010

    Banner Ads:
  • 160×600 ($23.00)
  • 125×125 ($7.00)

MetaFilter and PVRblog are run by Matt Haughey.