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How to Change the World
Audience:

Survey in field.

  • 84% Male
  • 66% 18 - 39
  • 58% HHI above 75k
  • 49% Publish their own blog
Traffic:

200,000 page views per month

 
Guy Kawasaki's blog, How to Change the World, provides tactical, practical information that attracts the early adopter, entrepreneurial, tech-loving audience. His blog consistently ranks in the Technorati top fifty.

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How to Change the World accepts the below IAB-standard ad sizes. Rates in cost per thousand impressions (CPM):

Rates for the second half of 2008

    Banner Ads:
  • 160×600 ($36.00)
  • 300×250 ($40.00)
  • Flat Rate Ads:
  • 125×125 for ($494.9 a week)