Audience:
  • 92% Female
  • 85% 18 - 39
  • 52% HHI above 75k
  • 59% Publish their own blog
Traffic:

50,000 page views per month

 
Witty, whip-smart, and irreverent, Sweetney chronicles the life of Tracey Gaughran-Perez, an overeducated thirtysomething single mom from Baltimore. Steward of a spirited first-grader and a psychotic pug, Tracey also co-runs the very popular entertainment & gossip blog MamaPop, and has been featured on Good Morning America, NPR, CBC Radio (Canada), and in print media such as The Washington Post and The Baltimore Sun. Described by one reader as "a big wet tongue-kiss for all the stuff you wish you knew about first... where the cool girl schools the rest of us," Sweetney has attracted a devoted fan-base.


CONFERENCES:
  • Speaker at BlogHer Conferences:
    - 2006 panel "Mommyblogging Is A Radical Act"
    - 2008 panel "Can You Take Back Naked Blogging?"
    - 2009 Room Of Your Own Session "Women Writing In The Age Of Britney: Pop Culture & Gossip & Feministy Stuff, Oh My"

  • Speaker at SXSWi Conference: 2007 panel "Parent Bloggers 2.0"

PUBLICATIONS:

  This site is a member of the following federation:
Sweetney accepts the below IAB-standard ad sizes. Rates in cost per thousand impressions (CPM):

Rates for the first half of 2010

    Banner Ads:
  • 160×600 ($25.00)
  • 300×250 ($28.00)
  • 728×90 ($25.00)
  • Flat Rate Ads:
  • 125×125 for ($28 a week)
  • 125×125 for ($42 a week)
  • Text ads ($28 a week)