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Audience:
  • 89% male
  • 81% 18-39
  • 50% HHI above $75k
  • 39% Director level or above
  • 55% IT professionals, developers, engineers, or consultants
  • 60% publish their own blog
Traffic:

5,380,000 page views per month

 

TechCrunch is Mike Arrington's weblog dedicated to obsessively profiling and reviewing every newly launched Web 2.0 business, product and service. In addition to new companies, the site profiles existing companies that are making an impact (commercial and/or cultural) on the web 2.0 space. "Web 2.0" innovations, by their definition, are products or services that are evolving the web from a read-mostly medium to a read-and-write, two-way medium. The site appeals to venture capitalists, entrepreneurs and strategy executives. According to Google, over 14,000 other sites link to TechCrunch, and Technorati says TechCrunch is the 16th most influential blog in the world. Named 'Best of the Web 2006' by BusinessWeek

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TechCrunch accepts the below IAB-standard ad sizes. Rates in cost per thousand impressions (CPM):

Rates for the second half of 2008

    Banner Ads:
  • 468×60 ($15.00)
  • 160×600 ($36.00)
  • 300×250 ($40.00)
  • 728×90 ($36.00)

The Wall Street Journal praised Arrington's