CM Summit NY 2009: What Works? The Case Studies
June 1 - 2
The Millennium Broadway Hotel
New York, NY
Monday, June 1st
- John Battelle, Chairman and CEO, Federated Media
Wait, this is a marketing conference, isn't it? Why kick off with a venture capitalist? No one reflects the ongoing shifts in the media and marketing business better than Fred Wilson, who invests almost exclusively in companies that he and his partners believe will disrupt our industry. From Twitter to Boxee, Etsy to Tacoda, Wilson has a knack for finding and backing companies that change the game.
MODERATOR
- John Battelle, Chairman and CEO, Federated Media
SPEAKER
- Fred Wilson, Managing General Partner, Union Square Ventures
The leader of P&G's innovative digital marketing strategy will present an example of what works in social media for the global CPG giant.
SPEAKER
- Lucas Watson, Global Team Leader, Digital Business Strategy, Procter & Gamble
The models for publishing are shifting as quickly – perhaps more quickly – than models for advertising and marketing. Four very distinct leaders in media – from behemoths like Viacom to one-woman bands like The Pioneer Woman – will guide us toward a deeper understanding of what it means to "make media" in an era where audiences rule.
MODERATOR
- Neil Chase, Vice President, Publishing, Federated Media
SPEAKERS
- Ree Drummond, The Pioneer Woman
- Bonnie Fuller, Founder, Bonnie Fuller Media
- Richard Kang, EVP, Strategy and Business Development, MTV Networks
- Betsy Morgan, CEO, The Huffington Post
An innovator in "new" media for 15 years, Seth Goldstein will present his unique vision for how advertising in social media can really work.
SPEAKER
- Seth Goldstein, CEO, SocialMedia.com
Using nothing but social platforms, David Armano recently raised funds for a homeless family fleeing domestic violence. The lessons learned range from setting up logistics to managing detractors and everything in between.
SPEAKER
- David Armano, Senior Partner, Dachis
Google is more than search – it's also a social media solution. Eileen Naughton, who oversees integration of Google's media platforms on behalf of marketing clients, will present her best case practices for working with Google.
SPEAKER
- Eileen Naughton, Director, Media Platforms, Google
What happens when a major IT brand decides to create a platform for Olympic athletes to blog? The answer is more complicated than you might imagine.
SPEAKER
- David Churbuck, VP, Global Web Marketing, Lenovo
A core tenet of good reporting is "follow the money." In marketing, that means the media agencies. In this conversation, hear from two of the biggest agency names and one very large client.
MODERATOR
- Peter Spande, SVP Sales, Federated Media
SPEAKERS
- Sean Finnegan, Chief Digital Officer, Starcom MediaVest Group
- Lou Paskalis, VP, Global Media, Content Development and Sponsorship Marketing, American Express
- Matt Spiegel, CEO, Omnicom Media Group Digital
If you've ever wondered about how better to work with comScore, you can't miss this presentation from its CEO. There might even be an announcement to discuss.
SPEAKER
- Magid Abraham, President and CEO, comScore
The man responsible for all of Microsoft's advertising platform business gives us an update on how it's going – two years into Steve Ballmer's famous declaration that "20% of all Microsoft revenues will be advertising based."
MODERATOR
- John Battelle, Chairman and CEO, Federated Media
SPEAKER
- Scott Howe, Corporate Vice President, Microsoft
Is it possible to reinvent search with social media? Learn about Mahalo's unique answer to that question – and a lot more.
SPEAKER
- Jason Calacanis, CEO, Mahalo
How Floor 64 turned Techdirt from a publication into a conversational marketing platform.
SPEAKER
- Mike Masnick, Founder and CEO, Floor64
Perhaps no better example can be found of a brand turning around its fortunes via joining the conversation than Comcast. The architect of that shift, Frank Eliason, outlines his journey.
SPEAKER
- Frank Eliason, Director Digital Care, Comcast
Web 2, APIs, SDKs, wikis, social media platforms – that's all well and good, but how can large enterprises like Best Buy make sense of it all and, more importantly, how can they add value to this complex ecosystem? It's easier than you might think, and Mashery has examples to prove it.
SPEAKER
- Oren Michels, Co-Founder and CEO, Mashery
What if our core assumptions and preconceived notions about advertising are off? A leading thinker in the Internet finance industry provocatively debunks three tenets Madison Avenue holds dear.
SPEAKER
- Terence Kawaja, Managing Director, GCA Savvian Advisors
Tuesday, June 2nd
- John Battelle, Chairman and CEO, Federated Media
Who "owns" the conversation inside the client? Ask ten people in ten different divisions, and you'll get ten answers. But one discipline is crucial regardless of the answer: Public Relations.
MODERATOR
- John Battelle, Chairman and CEO, Federated Media
SPEAKER
- Dana Perino, Chief Issues Counselor, Burson-Marsteller
Adventures in the Funnel: Awareness, Consideration and Intent in Media that is Social. Facebookâs new director of product marketing presents his case for why advertising must engage, rather than exhort.
SPEAKER
- Mike Hoefflinger, Director of Product Marketing, Facebook
How are the most senior marketers at major brands handling the shift to conversational media? Find out in this dialog.
MODERATOR
- John Battelle, Chairman and CEO, Federated Media
SPEAKER
- Deb Conrad, VP and GM Corporate Marketing Group, Intel
What happens when you mix Twitter and March Madness? The answers might surprise you.
SPEAKER
- Steve Governale, Executive Director, Interactive and Innovation, AT&T
Just having a social presence is not enough. We'll share a recipe for joining the the conversation by turning content and advertising into usable, social objects.
SPEAKER
- Jeff Janer, CEO, Springpad
Few companies have embraced social media like Intel. In this case study, Intel's head of partner marketing will showcase an example of how to market conversationally by creating an entirely new platform for one of its key clients.
SPEAKER
- John Galvin, Marketing Research Director, Intel
A discussion of the recent application of PostRank to the Power150 and how measuring audience engagement is a significant factor in determining publisher influence.
SPEAKERS
- Jim Murphy, VP Product Development, AideRSS/PostRank
- Charlie Moran, Web Editor and Producer, Advertising Age
Is it really possible to reinvent something as basic as the pen? After you see this demonstration, you'll wonder why it hasn't happened sooner.
SPEAKER
- Jim Marggraff, Chairman and CEO, Livescribe
RIM's solution to amplifying word-of-mouth, increasing positive tone, decreasing product churn, and increasing relevance, all while lowering operating costs...based on a true story.
SPEAKER
- Brian Wallace, Director, Global Digital Marketing, RIM
SPEAKERS
- Marcy Shinder, Vice President, Brand Strategy and Marketing, American Express OPEN
Learn about a nascent service that promises an entirely new model for interaction between customers, brands, and knowledge (no pressure, Max!)
SPEAKER
- Max Ventilla, CEO, Aardvark
How finance, emotion, guts, and (a little) talent forced us to become a daily news publisher. The inside story of GEreports.com.
SPEAKER
- Jen Walsh, Global Director of Digital Media, General Electric
Find out what happened when TurboTax used portal homepage takeovers to place big bets on social media, using customer reviews, contests and social applications instead of standard banner ads on Yahoo, MSN and AOL.
SPEAKER
- Seth Greenberg, Director, Online Advertising and Internet Media, Intuit
Earlier this spring, Microsoft became the first ever brand to team directly with Twitter on a marketing execution. How'd it go, and what did Microsoft learn?
SPEAKER
- Marc Ruxin, EVP, Chief Innovation Officer, McCann Worldgroup, San Francisco
Already a legendary investor and mentor to dozens of companies and entrepreneurs, the CEO of LinkedIn has a huge opportunity on his hands, but how might brands leverage his company's core asset – the social business graph?
MODERATOR
- John Battelle, Chairman and CEO, Federated Media
SPEAKER
- Reid Hoffman, Chairman & CEO, LinkedIn
- John Battelle, Chairman and CEO, Federated Media
Hosted by:
John Batelle
Federated Media
