John Battelle, is an entrepreneur, journalist, professor and author who has founded or co-founded scores of online, conference, magazine and other media businesses. Prior to founding Federated Media, John co-founded and continues to serve as Executive Producer of the Web 2 Summit conference, as well as "band manager" with BoingBoing.net. Previously, he taught Business Journalism at the Graduate School of Journalism at the University of California, Berkeley. He was founder, Chairman, and CEO of Standard Media International, publisher of The Industry Standard and TheStandard.com. Prior to that, he was a co-founding editor of Wired magazine and Wired Ventures. John is the author of "The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture" and created Searchblog, a daily site which covers the intersection of media, technology and the Internet.

Since coming to MySpace.com, the world’s largest online community, Jeff Berman has overseen the launch of MySpace TV, Presidential Dialogues with MTV, the Impact Channel, and a host of other programs. Jeff joined MySpace after running his own strategic, political, and crisis communications consulting firm working with a range of non-profit, political, and private interests. From 2001-2005, he served as Chief Counsel to U.S. Senator Chuck Schumer and Staff Director of the Subcommittee on Administrative Oversight and the Courts. Prior to working on Capitol Hill, Jeff was a public defender specializing in representing children charged in adult criminal courts. While in D.C., he also served as an adjunct professor at the Georgetown University Law Center.

Gina Bianchini is the co-founder and CEO of Ning, a social networking service with a twist - it empowers people to create their own social Web sites and social networks. Prior to Ning, she was co-founder and president of Harmonic Communications, which was acquired by Dentsu. She also has held positions at CKS Group and Goldman Sachs & Co. She holds a B.A. from Stanford University and an M.B.A from Stanford Business School.

Henry Blodget is CEO, Co-founder, and Editor in Chief of Silicon Alley Media, a network of business news and analysis Web sites including Silicon Alley Insider. Henry is also a host of Yahoo TechTicker and a frequent contributor to Slate, the New York Times, and other publications. Prior to co-founding Silicon Alley Media in May, 2007, Henry served as CEO of Cherry Hill Research. He is the author of The Wall Street Self-Defense Manual: A Consumer's Guide to Investing. From 1994-2001, Henry worked in corporate finance and equity research at Prudential Securities, Oppenheimer & Co., and Merrill Lynch. He later was keelhauled by then-Attorney General Eliot Spitzer in a complaint about conflicts of interest between the research and banking divisions of brokerage firms.

Jonah Bloom oversees editorial operations for Advertising Age, the world's leading marketing and media publication, across all platforms including its print and online editions. Jonah joined Ad Age in September 2002 from PRWeek, a national weekly magazine based in New York, where he reported on corporate communication, branding and public affairs. He helped to launch PRWeek in 1998 as news editor and went on to become editor-in-chief. He also has considerable experience reporting on the media industry in Europe, having founded and served as editor of Campaign Media Business, a national weekly covering planning, buying and selling of media in the U.K. Earlier, Jonah worked as a journalist at Press Gazette, Accountancy Age and PrintWeek.

Sarah Chubb serves as president of CondéNet, where she oversees the operation of the company's destination Web sites. Since 1996, she has led its expansion to the current roster of eight destination sites, including Epicurious.com, Concierge.com, Style.com, Men.Style.com, Wired.com, Reddit.com, Flip.com and NutritionData.com. Under Ms. Chubb's direction, CondéNet sites have built substantial audiences and gained strong advertiser support. The sites also have won numerous industry accolades, including nearly a dozen Webby Awards, an ASME award for General Excellence Online, and a PC Magazine award for Top 100 Classic Sites.

Beth Comstock is the Chief Marketing Officer of GE where she leads the company's commercial, innovation and growth efforts. She returned to the CMO role after having spent two years as President of Integrated Media at NBC Universal. In that role, she oversaw the company's advertising sales and marketing teams focused on creating new forms of advertising and media effectiveness; and she led the company's digital media strategy, content and business development. In 2003, she was named GE’s first Chief Marketing Officer in more than 20 years. In this capacity, she helped reinvigorate marketing across the company and introduced GE's ecomagination environmental effort. Previously, Beth built a 20-year career through a succession of publicity and promotions jobs at GE, NBC, Turner Broadcasting and CBS. She is a trustee of the Smithsonian's Cooper-Hewitt National Design Museum.

Sarah Fay oversees the operations of all of the Aegis Media operating units in the U.S. and Canada. She previously served as CEO of Carat and Isobar U.S. Carat, a leading media and marketing services agency, reinvented the agency model in 2007 after merging digital marketing powerhouse Carat Fusion with leading diversified media agency Carat USA. At Isobar, Sarah managed growth and integration strategies for Molecular, iProspect, Freestyle Interactive and Ammo Marketing. She is a 20-year industry veteran of the media services business and a vanguard on media integration. Sarah established and managed an online media practice following roles in traditional media early in her career. Sarah is the recipient of many prestigious awards, including ad:tech's 2007 "Industry Achievement Award."

Matt Freeman is the founder and CEO of Tribal DDB Worldwide's global network, where he drives the overall vision, strategy and creativity of the most highly awarded agency in the world and the first to be named Global Agency Network of the Year by Advertising Age. Matt united DDB's digital properties under a new brand identity and has grown Tribal DDB from an idea to a worldwide network of 44 offices in more than 25 countries in just 10 years. Under Matt's leadership, Tribal DDB's work has won every major industry award. Prior to Tribal, Matt was the Creative Director and Managing Partner of Poppe Tyson/Modem Media, worked for MTV, wrote for several magazines and was a prep school English teacher.

Louis Giagrande has more than 10 years of Internet marketing experience and is currently the senior manager of online marketing for Samsung Electronics America. Louis oversees Samsung’s North American online marketing strategy and execution including conversational marketing campaigns, search engine marketing programs, media planning, microsite development and banner campaigns. Louis has worked with Samsung from the agency side since 1998. In 2007, Louis received Samsung Electronics President’s Award for transforming Samsung's online marketing practice with various conversational marketing campaigns. Prior to joining Samsung, Louis founded HWH New Media, where he did award winning Web marketing and design work for various clients including Sony, DuPont and Samsung.

Darren Herman oversees kirshenbaum bond + partner’s The Media Kitchen’s digital media group both internally and for external strategy. He creates digital touch point strategy for clients such as Panasonic, The College Board, Bank of NY Mellon, CIT, PBS, PBS Kids, Starz, Oxygen, Windstream Communications, Mohegan Sun, and more. Over the past 10 years, Darren has started five companies, sold two, and raised more than $30 million in venture capital. His companies achieved numerous awards including Avenue-A | Razorfish's critically acclaimed "Breakout Company of the Year," AlwaysOn's "Top 100 Private Company," and he personally won BusinessWeek's Top Entrepreneur award in 2006. Over the past decade, Darren has stewarded clients into digital media campaigns utilizing search, rich media, traditional online, digital video, video-games, mobile, and digital out-of-home.

Mike Hoefflinger is General Manager of Intel's Global Partner Marketing Group, the team responsible for strategy and administration of the Intel Inside Program. A co-operative marketing program with OEM customers, the Intel Inside Program has more than 3000 licensees and operates in over 140 countries. Previously, Mike held positions in product marketing, new media programs and design engineering on the original Pentium processor, as well as having been Andy Grove’s technical assistant and chairman of an Intel Capital spinout. Mike joined Intel in 1992 and holds Bachelors and Masters degrees in Computer and Electrical Engineering from Purdue University.

Mark Kantor is the co-founder of Graffiti, a social networking application that allows user to communicate and express themselves intuitively, colorfully and without words. The application has inspired an explosion of art and interactivity on the Web with more than 47 million user-created works of art to date. A year after its launch, Graffiti remains one of Facebook's top applications with over 8.5 million users worldwide, and the application is experiencing viral growth on MySpace and Hi5. Before graduating from Brandeis University with a degree in economics, Mark began his entrepreneurial career as a student when he founded BooksOnCampus.com, an online textbook marketplace. Mark and his partners at Graffiti are hard at work creating innovative new ways to engage Internet users.

Jason Kilar serves as the CEO of Hulu, LLC, an online video joint venture of News Corp and NBC Universal. Jason joined Hulu after nearly a decade of experience at Amazon.com, where he served in a variety of key leadership roles. After writing the original business plan for Amazon's entry into the video and DVD businesses, he ultimately became Vice President and General Manager of Amazon's North American media businesses, which included the company's books, music, video, and DVD categories. He later served as Senior Vice President, Worldwide Application Software, where he led an organization of hundreds of world-class technologists and reported directly to CEO Jeff Bezos. Jason began his career with The Walt Disney Company, where he worked for Disney Design & Development.

Clark Kokich has been a leader in the interactive marketing space since joining Avenue A in the summer of 1999. Under his leadership, the company has grown to become one of the largest and most influential interactive agencies in the world. He initially served as President of Avenue A in Seattle, followed by a stint as President of Avenue A | Razorfish West after the two companies merged in the summer of 2004. In the fall of 2005, he was given the responsibility for all of Avenue A | Razorfish worldwide, and since then has been focused on the company’s twin objectives of building an international network of offices, as well as making significant investments in emerging digital media, including internet video, VOD, IPTV, mobile, viral, podcasting, and adver-gaming.

James Lamberti leads the Search and Technology practice at comScore, Inc. Since joining comScore in 2001, James has led the development of the firm's qSearch data stream into an industry leading data and analytics tool widely used by search engines, portals, publishers, marketers and analysts all around the globe. James is a 15-year veteran of the market research industry with a background in all facets of marketing research, marketing, product development, and database management. He is regarded as one of the industry's foremost authorities on the Internet search space and is a frequent speaker at industry events and conferences. James earned a BA in Economics from Colby College.

Andrew Lark's 20 years experience across business-to-business and consumer sectors spans leading award-winning programs and teams for Fortune and Times 100 companies, global brands, start-ups and the world’s hottest advertising and communications agencies. During his career he has worked and lived in the majority of the world’s major markets and developed a reputation as a highly creative executive, reputation turn-around specialist, and, marketer. He is a prolific writer, blogger and speaker on marketing, emerging business strategies, marketing/communications measurement, and Web 2.0. Today at Dell, he is charged with leading the company’s communications, conversations and communities. Previously he worked at LogLogic, Group Lark, Sun Microsystems, Nortel Networks and Fleishman-Hillard.

Andy Markowitz oversees all online media activity and agency relationships. In this role, he leads efforts to create best practices by providing thought leadership in the management and development of digital engagement including, Web-site production, word of mouth and targeted media. Andy has been involved in the on-line industry since 1998. He joined Kraft Foods in 2000 and has served as the e-Commerce marketing lead for both the desserts and Post cereals businesses. Prior to joining Kraft, Andy worked at Send.com, the on-line gift company, as well as Dentsu Corp., Ammirati & Puris, and Lintas.

A special division of Moxie, Sunao researches and trend-spots the latest in digital media to provide clients with forward-thinking approaches that enhance their brand awareness and engage consumers. In her role as senior vice president, Diane Middleton manages the customer insight, marketing analytics and emerging trends departments to ensure clients receive strategic thinking and execution of distinct and creative digital campaigns. Prior to joining the team at Moxie, Daina was the global director of advertising and interactive marketing for Hewlett-Parkard's Imaging and Printing Group.

Wenda Harris Millard oversees Martha Stewart Living Omnimedia’s media businesses, which include Publishing, Internet and Broadcasting. Wenda is charged with expanding the company’s presence in the digital space and creating cross-platform opportunities for advertisers to leverage the brand’s passionate consumer connection. A seasoned executive with over 25 years of publishing and advertising experience, Wenda formerly was Chief Sales Officer at Yahoo!; Chief Internet Officer at Ziff Davis Media; President of Ziff Davis Internet; and Executive Vice President of DoubleClick; President and Group Publisher of SRDS; Senior Vice President and Publisher of Family Circle and Executive Vice President/Group Publisher of Adweek, Mediaweek and Brandweek magazines. She currently is Chairman of the Interactive Advertising Bureau and a member of the Board of Directors of the Ad Council.

Eileen Naughton is a member of the leadership team in Google’s North American sales organization. As director of media platforms, she is responsible for developing and executing an integrated cross-platform solution for sales, marketing and operations across Google's non-search businesses, including Google’s content network and YouTube, and its newer efforts in audio, mobile, print and TV. She joined Google after a distinguished 15+ year career at Time Warner Inc., where most recently she was president of Time Magazine and the Time Group (encompassing the global editions of Time, Time.com, Time for Kids and Life magazine). Earlier, she served as Vice President of Investor Relations during the merger of AOL and Time Warner; President of Time Inc. Interactive; Director of Finance and Planning at Time Inc.; and General Manager of Fortune magazine.

Martin Nisenholtz was named senior vice president, digital operations for The New York Times Company in February 2005. He is responsible for the strategy development, operations and management of The New York Times Company's digital properties. In 1995, Martin founded nytimes.com, today the world’s largest newspaper web site. From 1983-1994 Martin was with Ogilvy & Mather, where he started the Interactive Marketing Group, the first unit at a major U.S. agency devoted to interactive communication. Martin holds BA and MA degrees from the University of Pennsylvania.

Michael Osborne is responsible for driving Bazaarvoice’s growth through the expansion of its client base and revenue. Bazaarvoice has clients such as Best Buy, Nike, Boots, Fnac, Bank of America, Dell, and many others across their offices in Austin, London, Paris, and Singapore. Previous to Bazaarvoice, Michael worked at Coremetrics as Director of Client Services, managing a client base of more than 300 in retail, financial services, and media. He also has worked for Microsoft, Intel, and Trilogy Software in various technical and engineering roles.

Recognized in The Guardian's "50 Women to Watch" and Management Today's "35 Women Under 35" Chrysi is the Launch Managing Director of Steak NYC, the search-led communications agency. Prior to joining Steak NYC, Chrysi was a founding member of Espotting, the company that pioneered search marketing in Europe in 2000. As Vice President Global Marketing & Communications, Chrysi successfully launched the company in eight markets before being part of the team that merged the company with FindWhat. The company re-branded to MIVA in 2005. Before joining Espotting, Chrysi worked as New Business Manager at WCRS, one of the UK's Top 20 Advertising Agencies. She was awarded a Fulbright Scholarship in 2005.

Jon Raj is responsible for directing the U.S. Digital efforts for OMD. Previously, Jon was vice president, advertising and emerging media platforms, for Visa USA with responsibility for all online and new media communication efforts for Visa's brand and products. Raj used online advertising, search engine marketing, Web development and new media strategies such as wireless, DVR, VOD, viral and online video marketing to accomplish Visa’s branding objectives. Prior to Visa, Jon spent seven years in marketing at companies such as Saatchi & Saatchi, Ketchum, CKS and LeftField working on some of the world's top brands including Disney, Hewlett Packard and Macy's. Before he began his advertising career, Raj was a middle school teacher in Houston, Texas.

Randall Rothenberg leads the trade association for interactive marketing in the United States. The IAB represents over 300 leading interactive companies responsible for selling over 86% of online advertising in the U.S. The IAB evaluates and recommends standards and practices, conducts effectiveness research and educates marketers, media, and advertising companies about interactive marketing. Before assuming leadership of the IAB in 2007, Randall was the Senior Director of Intellectual Capital of Booz Allen Hamilton. Previously, he served as the firm’s chief marketing officer. Prior to that, he spent six years at The New York Times as an editor, daily advertising columnist, and a media and marketing reporter. For 10 years, he was a marketing and media columnist for Advertising Age.

Steve Rubel is responsible for keeping Edelman Digital, Edelman and its clients in the vanguard. Rubel studies global technology and social trends and shapes actionable insights on how they will influence marketing communications. He serves as a strategic advisor to clients such as Unilever and Microsoft and supports the account planning processes, intellectual property development and the firm's innovation and business development efforts. Steve's Micro Persuasion blog on digital trends has 50,000 daily readers and has been cited as a must-read by several publications. Prior to joining Edelman in 2006, Steve worked for 15 years in a variety of marketing communications positions in corporate, non-profit and small/mid-sized PR firms. At Cooper Katz & Company, he pioneered the use of blogs as a marketing vehicle for clients.

Ian Schafer, CEO and Founder of Deep Focus, has redefined the way brands and entertainment properties are marketed online, and actively promotes the idea that “interactive” is not just a medium – it’s a philosophy. Deep Focus, OMMA Magazine's 2007 Media Planning & Buying Agency of the Year and winner of a 2007 Cannes Promo Lion, is a full-service, thought-leading interactive marketing agency and consultancy that boasts a client roster that includes some of the most recognizable names in entertainment, lifestyle and CPG brands, including HBO, Glaceau, TruTV, MSG, Comedy Central, Estee Lauder, Picturehouse, CBS, Nike and Bacardi USA. Under Ian’s guidance, the agency has consistently crafted innovative, creative campaigns and promotions that raise the bar for the entire interactive industry worldwide.

As President of Bebo, Joanna Shields is responsible for all commercial aspects of the business as well as developing the Bebo experience globally and providing the community with engaging content across all platforms. Prior to Bebo, Joanna was Managing Director for Google Europe, Russia, Middle East & Africa, where she was responsible for building and scaling the company's advertising syndication network and establishing all content partnerships essential for Google Video/YouTube, Google Books and Google Earth and Google Maps. In this capacity, she orchestrated partnerships with some of the world's largest media and telecom companies. Joanna’s experience spans more than 20 years, during which she has held key senior management positions in leading technology and internet companies RealNetworks; Veon; Decru; and Electronics for Imaging.

Rich Silverstein is the Co-Founder and Co-Chairman of Goodby, Silverstein & Partners, an advertising agency in San Francisco. In its 25-year history, it has been one of the most honored agencies in the world. Both Ad Week and Advertising Age magazines recently named it "2007 Agency of the Year". The agency has been responsible for many well-known advertising and marketing campaigns across all media for clients ranging from Hewlett-Packard, Sprint, Hyundai, and Comcast, to Got Milk, Adobe, Anheuser-Busch and Frito-Lay. Rich attended the Parsons School of Design, began his career as an art director for Rolling Stone magazine and then worked at various advertising agencies before founding his own agency in 1984 with Jeff Goodby.

Don Springer co-founded and leads Collective Intellect, a social media analytics company that helps businesses track, understand and use social media. Don is a successful three-time entrepreneur whose previous companies have returned more than 500% to his investors. Dante Software was a venture capital-backed company acquired by webMethods in fall 2003. Don led webMethods's business process optimization unit, achieving more than 40% in consecutive quarterly revenue growth, and reaching an annualized run-rate of $30 million. Don’s first startup, i-authentic, was a natural products e-commerce portal acquired by Whole Foods Markets in 1999. Don currently lives in Boulder, Colorado.

Don Steele is the Vice President of Digital Marketing for the MTVN Entertainment group. He is in charge of setting the strategy and implementing digital marketing initiatives for the Web sites and digital brands of Comedy Central, Spike and TV Land. In this roll he has implemented very effective search, viral, mobile, email and social marketing strategies. He has spoken previously at SES events in San Jose, Chicago and New York as well as at OMMA and eTail. Prior to Comedy Central, Don ran the e-commerce business for the Food Network. He began his career in the digital space working for DELiA*s.com after a background in the catalog industry.

Joshua Stylman is the Co-founder and Managing Partner of Reprise Media, a full-service search and social media marketing agency that helps the world's largest brands connect with their customers online. Joshua is the driving force behind Reprise Media's efforts to redefine the role of search and social media in integrated marketing communications. From 1999-2003, he served as vice president of Business Development at Ask.com. Prior to that, Joshua co-founded Rotomedia, Inc., a consulting and advertising firm for Web marketers and publishers, which was acquired by Ask.com in 1999. He received a BE in Sociology and History from Stonybrook University.

Debra Aho Williamson has been a keen observer of Internet marketing and advertising trends since 1993. At eMarketer, she leads coverage of social network marketing and also researches word-of-mouth marketing, virtual worlds and target online marketing to kids and teens, college students and women. Earlier in her career, Debra was the founding executive editor of The Industry Standard, the first newsweekly for the Internet economy, and editor of Advertising Age's Interactive Media & Marketing section. Debra has been quoted in The Wall Street Journal, The Washington Post, USA Today, BusinessWeek, the San Francisco Chronicle, Advertising Age, MediaPost and other publications. She is a Phi Beta Kappa graduate of Northwestern University with a BA with honors in English literature and a Bachelor of Music degree in oboe performance.