2:15 PM

Opening Remarks (view video)

A Conversation with Beth Comstock (view video)
Beth Comstock, Chief Marketing Officer, General Electric

2:55 PM

The Brand Managers' Challenge (view video)
Louis Giagrande, Senior Online Marketing Manager, Samsung Electronics America
Andy Markowitz, Director, Digital Marketing and Media, Kraft Foods
Todd Riley, Senior Vice President and Digital Director, GM Planworks
MODERATED BY
Jonah Bloom, Editor, Advertising Age

3:40 PM

Case Study: Intel Inside Online (view video)
Mike Hoefflinger, General Manager, Global Partner Marketing Group, Intel

3:55 PM

Case Study: Does The Government Want to Kill the Web? (view video)
Randall Rothenberg, President and CEO, Interactive Advertising Bureau

4:10 PM

Break

4:35 PM

Brands, on Social Networks?! (view video)
Jeff Berman, President of Sales and Marketing, MySpace
Gina Bianchini, CEO, Ning
Joanna Shields, CEO, Bebo and President, AOL People Networks
MODERATED BY
John Battelle, Chairman and CEO, Federated Media

5:15 PM

Case Study: Meet Hulu (view video)
Jason Kilar, CEO, Hulu

5:25 PM

Case Study: A Sneak Peak at Spore (view video)
Patrick Buechner, Vice President of Marketing, Maxis Studio, Electronic Arts

5:35 PM

A Conversation with Sarah Fay (view video)
Sarah Fay, CEO North America, Aegis Media North America

6:05 PM

Closing Remarks (view video)

6:15 PM

Reception
Hosted by our Diamond Sponsors:Dell, Intel, Microsoft and Verizon
SKYLINE VISTA / MANHATTAN BALLROOM

7:30 AM

Registration and Breakfast
HARBOR VISTA FOYER

8:30 AM

Opening Remarks (view video)

8:35 AM

A Conversation with Wenda Harris Millard (view video)
Wenda Harris Millard, President, Media, Martha Stewart Living Omnimedia and Chair, IAB

9:05 AM

The Client of the Future (view video)
Sarah Chubb, President, CondéNet
Burt Rosen, Vice President, Starwood Preferred Guest & Brand Interactive Marketing,
Starwood Hotels and Resorts Worldwide MODERATED BY
Clark Kokich, CEO, Avenue A | Razorfish

9:45 AM

Case Study: Engagement Inside Social Networks (view video)
Mark Kantor, Co-founder, Graffiti

10:00 AM

Brands as Content (view video)
Matt Freeman, Chief Executive Officer, Tribal DDB Worldwide
Mike Monello, Partner, Campfire
Ian Schafer, CEO, Deep Focus
Don Steele, Vice President of Digital Marketing, MTV Networks Entertainment Group
MODERATED BY
Henry M. Blodget, CEO, Silicon Alley Media

10:45 AM

Break

11:15 AM

Search and Brand: The Missing Link (view video)
Chrysi Philalithes, Launch Managing Director, Steak Media
Sherwood Stranieri, Director, Natural Search, SMG Search
Joshua Stylman, Managing Partner, Reprise Media
MODERATED BY
John Battelle, Chairman and CEO, Federated Media

12:00 PM

Case Study: Listening to Your Customers (view video)
Michael Osborne, Vice President of Sales, Bazaarvoice
2008 CM Summit NY:New Brand Way

12:10 PM

Can Agencies Change? (view video)
Darren Herman, Head of Digital Media, Media Kitchen
Daina Middleton, Senior Vice President of Sunao, Moxie Interactive
Jon Raj, Chief Digital Officer, OMD
MODERATED BY
Chas Edwards, Publisher and Chief Revenue Officer, Federated Media

1:00 PM

Lunch
SKYLINE VISTA / MANHATTAN BALLROOM

2:30 PM

Case Study: American Express (view video)
Marcy Shinder, Vice President of Brand Strategy and Marketing, American Express OPENSM

2:40 PM

Case Study: About.com (view video)
Martin Nisenholtz, Senior Vice President–Digital Operations, The New York Times Company

2:50 PM

Measuring Conversational Media (view video)
James M. Lamberti, Senior Vice President, Search and Technology, comScore
Steve Rubel, Senior Vice President, Director of Insights, Edelman Digital
Don Springer, President and CEO, Collective Intellect
MODERATED BY
Debra Aho Williamson, Senior Analyst, eMarketer

3:35 PM

Case Study: Regeneration.org (view video)
Andy Lark, Vice President–Global Marketing and Communications, Dell

3:45 PM

Break
Sponsored by FM

4:15 PM

Case Study: Meebo (view video)
Carter Brokaw, Chief Revenue Officer, Meebo

4:25 PM

A Conversation with Rich Silverstein (view video)
Rich Silverstein, Co-Chairman, Goodby Silverstein & Partners

4:55 PM

Closing Remarks (view video)

5:00 PM

Reception
Hosted by our Platinum Sponsors:American Express OPENSM , Samsung and Toshiba
OUTSIDE PLAZA (LOBBY LEVEL)