4:30 PM

Opening Remarks (view video)
The Rise of Conversational Media
John Battelle, CEO, Federated Media

4:40 PM

A Conversation with Scott Cook (view video)
Scott Cook, Founder and Chairman of the Executive Committee, Intuit

5:15 PM

Reinventing the Audience (view video)
Sarah Fay, CEO, Carat and Isobar
Jeff Weiner, EVP Network Division, Yahoo!

6:00 PM

Meet the Ninjas (view video)
Kent Nichols, Writer and Performer, Beatbox Giant Productions
Douglas Sarine, Writer and Performer, Beatbox Giant Productions

6:30 PM

Cocktails and (plenty of) Hors d’oeuvres
HOSTED BY OUR DIAMOND SPONSORS:HP and Microsoft
San Francisco Film Centre, Presidio

7:30 AM

Breakfast

8:30 AM

Conversational Media and the Big Ideal (view video)
Steve Hayden, Vice Chairman, Ogilvy &Mather Worldwide

8:50 AM

A Conversation with Dell (view video)
Casey Jones, VP Marketing, Dell

9:20 AM

Marketing in Conversational Video (view video)
Josh Felser, Co-President, Crackle
Suzie Reider, Head of Advertising Sales, YouTube
Herb Scannell, CEO, Next New Networks
Dmitry Shapiro, Chief Innovation Officer, Veoh

10:05 AM

Case Study: Launching Virgin America (view video)
Johnny Vulkan, Partner, Anomaly

10:20 AM

Can Big Brands Change Their Approach? (view video)
David Lawee, Vice President, Marketing, Google
Tina Sharkey, Chairman and Global President, BabyCenter
Rishad Tobaccowala, CEO, Denuo

10:50 AM

Break
SPONSORED BY FM

11:25 AM

Case Study: Hewlett-Packard and Conversational Media (view video)
Daina Middleton, Dir, Global Interactive Marketing, Imaging and Printing Group, HP

11:40 AM

Measuring Up:How Do We Measure CM? (view video)
Rex Briggs, CEO, Marketing Evolution
Curt Hecht, EVP, Chief Digital Officer, Starcom MediaVest Group
Nick Tabbal, SVP, Media and Technology, comScore
Bill Tancer, General Manager, Global Research, Hitwise

12:30 PM

Case Study: Dove (view video)
Carla Hendra, Co-CEO, Ogilvy North America

12:45 PM

Networking Lunch
Cypress and Hawthorn Rooms

2:05 PM

Marketing in Social Networks (view video)
Barak Berkowitz, Chairman and CEO, Six Apart
Jonah Bloom, Editor, Advertising Age
Shawn Gold, SVP and Head of Marketing and Content, MySpace.com
Owen Van Natta, Chief Revenue Officer and VP of Operations, Facebook

2:45 PM

Case Study: Symantec (view video)
James Rose, Vice President of Brand and Global Marketing Communications, Symantec

3:00 PM

Can The Old Guard Compete? (view video)
Chas Edwards, CRO and Publisher, Federated Media
Patrick Keane, EVP and CMO, CBS Interactive
Jeff Lanctot, SVP, Avenue A | Razorfish
Michael Zimbalist, Vice President, Research and Development Operations, The New York Times Company

3:40 PM

Break

4:00 PM

Case Study: Ask.com (view video)
Jim Lanzone, CEO, Ask.com

4:15 PM

What’s Next: A Conversation with Ross Levinsohn and Jon Miller (view video)
Ross Levinsohn, Former President, Fox Interactive Media
Jon Miller, Former Chairman and CEO, AOL

4:45 PM

Meet The Faces of Conversational Media (view video)
Markos Moulitsas Zúniga, Publisher, Kos Media
Kevin Rose, Founder and Chief Architect, Digg

5:15 PM

Wrap Up and Closing Reception
HOSTED BY OUR PLATINUM SPONSORS:Ask.com, Intel and Symantec