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Speaker Details

Magid Abraham
Magid Abraham
President and CEO, comScore

Dr. Magid Abraham is president, CEO and co-founder of comScore. Prior to co-founding comScore, Dr. Abraham was founder and CEO of Paragren Technologies, Inc., which specialized in delivering large scale Customer Relationship Marketing (CRM) systems for strategic and target marketing. Before founding Paragren, Dr. Abraham was president and COO of Information Resources, Inc., a major international research company, which he led through a period of rapid growth in revenues, market share and profit. Throughout his IRI career, Dr. Abraham was a prolific innovator who designed a number of pioneering marketing applications that became standards of CPG marketing practice.

Dr. Abraham is a widely recognized expert on consumer modeling and decision support systems. He has authored several articles in the Harvard Business Review and Marketing Science. He has received the Paul Green award by the American Marketing Association (AMA) for the "best article that shows or demonstrates the most potential to contribute to the practice of marketing research and research in marketing," and the AMA's William F. O'Dell Award for an article "that has made the most significant long-term contribution to the marketing discipline." In 2008, Dr. Abraham was named an Ernst & Young Entrepreneur of the Year.



David Armano
David Armano,
Senior Partner, Dachis

David Armano is both an active practitioner and thinker in the worlds of digital marketing, experience design and the social web. Author of the popular Logic + Emotion blog, he has been invited to speak at events hosted by organizations such as Google, Microsoft, O'Reilly, and Ad Age.

David has worked in the digital agency space for more than 10 years with clients such as P&G, HP, WW Grainger, Allstate, Blue Cross Blue Shield, and Fifth Third Bank. He also writes industry perspectives for Ad Age and BusinessWeek and is best known for his distinct brand of visual thinking, which can be found both on the Web and in presentations all over the world. David is currently a senior partner at Dachis Corporation, building a service offering around social business design.



John Battelle
John Battelle
Founder, Chairman, and CEO, Federated Media

John Battelle is an entrepreneur, journalist, professor and author who has founded or co-founded scores of online, conference, magazine and other media businesses. Prior to founding Federated Media, Battelle co-founded and continues to serve as Executive Producer of the Web 2 Summit conference, as well as "band manager" with BoingBoing.net.

Battelle recently wrote The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture (Penguin/Portfolio), an international bestseller published in more than 25 languages. He created Searchblog, a daily site which covers the intersection of media, technology and the Internet. He is an expert in the field of search and has appeared on many national and international news channels such as BBC World News, CNN, PBS, Discovery Channel, CNBC, etc.

Battelle was named a "Global Leader for Tomorrow" and "Young Global Leader" by the World Economic Forum in Davos, Switzerland. He was a finalist in the "Entrepreneur of the Year" competition by Ernst & Young and has recently been named an "Innovator - One of Ten Best Marketers in the Business", by Advertising Age and one of the "Most Important People on The Web" by PCWorld. He holds bachelor's and master's degrees in Journalism from the University of California, Berkeley.



Jason Calacanis
Jason Calacanis
Founder and CEO, Mahalo.com

Jason McCabe Calacanis is the founder and CEO of Mahalo.com, a human-powered search engine. Prior to Mahalo.com's launch in May, 2007, he was an "Entrepreneur in Action" at Sequoia Capital, a position he held since December 2006.

In 2007, Jason partnered with Michael Arrington of TechCrunch to launch the TechCrunch40 conference, showcasing 40 of the world's most promising startups on stage before an audience of Silicon Valley's finest. In 2008, the event grew from 40 to 50 presenting companies and doubled in attendance from 1,000 to 2,000 seats.

Jason co-founded and was the CEO of Weblogs, Inc., a network of popular weblogs that was sold to AOL in November 2005. Upon joining AOL, he was appointed senior vice president. In addition, he was named general manager of AOL's Netscape.

Prior to forming Weblogs Inc., Jason was the founder of Rising Tide Studios, which sold its flagship publication to Dow Jones.

As a leading thinker in the startup space, Jason frequently delivers keynotes at the largest tech conferences (CeBIT, LeWeb, DLD) and is regularly featured and quoted in news outlets including Charlie Rose, CNN, 60 minutes, The New York Times, The Wall Street Journal, and others.



Neil Chase
Neil Chase
VP of Author Services, Federated Media

Neil Chase heads the team responsible for recruiting and working with Federated Media's authors. He joined FM in Spring 2007 after serving as the editor of continuous news at the New York Times and, before that, managing editor at CBS MarketWatch. Neil spent five years as a professor at Northwestern University’s Medill School of Journalism, where he launched the new-media journalism program and was the school’s director of technology. Before joining the Northwestern faculty, he worked as an editor at the San Francisco Examiner and the Arizona Republic, and consulted for a number of publications and companies.



David Churbuck
David Churbuck
VP, Global Web Marketing, Lenovo

David Churbuck is Vice-President of Global Web Marketing at Lenovo, the world's fourth largest PC manufacturer.

He launched Forbes.com and guided Forbes' new media strategy from 1994 to 2000 At McKinsey he launched an online publication for the firm's e-commerce and media industry clients and was part of a team which created one of the earliest secure platforms for the creation, management and distribution of digital audio and video over the Internet.

In May 2005, he joined IDG's CXO Media as VP/GM of Online, assuming editorial, design, P&L, and strategic responsibility for cxo.com, cio.com, csoonline.com, cmomagazine.com, and darwinmag.com. During his time at IDG, CIO.com won the American Business Media 2006 Jesse Neal award for best B2B website.

He joined Lenovo in 2006 and focuses on social media marketing, monitoring, and cloud services strategy.



Deborah Conrad
Deborah S. Conrad
VP and GM, Corporate Marketing Group, Intel Corporation

Deborah S. Conrad is vice president and general manager of the Corporate Marketing Group. Conrad is responsible for Intel's brand management, product positioning, product launch management and marketing research, as well as sales and integrated marketing communications, advertising, and promotional campaigns designed to reach consumer and business customers worldwide.

Prior to leading the Corporate Marketing Group, Conrad created and directed Team Apple and oversaw all aspects of the Intel and Apple relationship since the beginning of the partnership in 2005 through 2008. She was responsible for all aspects of the Intel and Apple business, including sales and revenue, product engineering, software development support and market development.

Before her role with Team Apple, Conrad led the Solutions Market Development Group, where she was responsible for worldwide sales development efforts and industry partner programs. She oversaw Intel's extensive direct relationships with CTO/CIOs, industry-specific business development programs and alliances with enterprise ISVs, solution providers and telco service providers. From 1993 to 1999, she was marketing director for Intel's Asia-Pacific Region, responsible for building brand equity and market development efforts throughout China, India, Taiwan, Korea, Southeast Asia, Australia and New Zealand. Conrad joined Intel in 1986 as Microprocessor Group Communications Manager, where she managed press relations, marketing communications, product advertising and related strategic communications programs. From 1990 to 1993, Conrad worked in corporate communications and helped build the worldwide press relations organization, including developing broadcast media, executive speech development and branding programs.



Ree Drummond
Ree Drummond
The Pioneer Woman

I'm a thirty-something ranch wife, mother of four, moderately-agoraphobic middle child who grew up on a golf course in the city. I attended college in Los Angeles and wore black pumps to work every day. I ate sushi and treated myself to pedicures on a semi-regular basis. I even kissed James Garner in an elevator once. Then, on a brief trip to my hometown, I met and fell in love with a rugged cattle rancher. Now I live in the middle of nowhere on a working cattle ranch. My days are spent wrangling children, chipping dried manure from boots, washing jeans, and frying calf nuts. I have no idea how I got here ... but you know what? I love it. Don't tell anyone.



Frank Eliason
Frank Eliason
Director of Digital Care, Comcast Corporation

Frank Eliason is the Director of Digital Care for Comcast. In the past year he has become well known in social media for the customer service outreach function that his team has been involved with. This work has been recognized by many news organizations such as ABC News, The New York Times, and Business Week. Taking the approach of simply asking "can we help?" has created new communication channels for customers and an improved customer experience. Prior to joining Comcast in 2007, Eliason worked in customer service management for Advanta Bank and Vanguard Investments.

His first experience in social media was not listening to customers, but rather communicating about the health of his daughter Gianna, who was born premature. Years later, when she was diagnosed with cancer, Eliason again turned to communicate through his family Web site. Gianna passed away in 2004, shortly before her 4th birthday. Her Web site connected his family to so many great people from around the world. In Gia's memory, Eliason continues to work to support many of the charitable organizations that were there for his family.



Sean Finnegan
Sean Finnegan
President & Chief Digital Officer, Starcom MediaVest Group

A celebrated pioneer in digital media and a member of the Starcom MediaVest Group (SMG) global leadership team, Sean Finnegan focuses on driving the worldwide agency network's digital strategy and practice. In addition, he is responsible for forging digital communications product, proprietary tools and technology applications, inclusive of social and mobile media for SMG. Further, he fosters leadership within those arenas by aligning global and regional goals, and by leveraging relationships with media partners around the world to the advantage of the entire network.

Before joining SMG, Finnegan was chief marketing officer of Vibrant Media, a worldwide video advertising network. Prior to joining Vibrant Media, Finnegan was the chief executive officer of OMG Digital, a unit of Omnicom Media Group.

Finnegan is committed to mentorship and as such, he has spoken at several conferences such as the iMedia Summit Series, Cannes Advertising Awards, the Goldman Sachs Internet Conference, the MSN Strategic Account Summit and the AAF National Conference. Finnegan was named an AAF Advertising Hall of Achievement inductee (2006), an Advertising Age Media Maven, a Media All Star for Mediaweek Magazine, a MediaPost All Star, one of min magazine's 21 Most Intriguing People, an inter national ist Magazine Agency Innovator, OnMedia's Madison Avenue "IT" List and an official Kentucky Colonel.

Finnegan is involved in many online advertising industry groups and associations, such as the AAF, IAB, AAAAs Digital CEO Board, Google's Agency Advisory Council and the Facebook Customer Council. He is also a proud co-founder and board member of the Tom Deierlein Foundation, an organization dedicated to helping needy families and children both nationally and internationally with their most basic living needs including medical care.



Bonnie Fuller
Bonnie Fuller
Founder, Bonnie Fuller Media

Bonnie Fuller has launched Bonnie Fuller Media to meet the evolving needs of her longtime loyal following. Twice named Advertising Age's "Editor of the Year," she's been responsible for some of the magazine world's most well-recognized titles, including having served as Vice President and Chief Editorial Director of American Media (Star, Shape, Men's Fitness, Natural Health, and Fit Pregnancy) and Editor-in-Chief of US Weekly, Glamour, Cosmopolitan, Marie Claire, YM, and FLARE magazines. Generally credited with inventing the "celebrity lens" school of journalism, she is a frequent contributor to a variety of media outlets including HuffingtonPost.com and Advertising Age and regularly participates on media industry panels.



John Galvin
John Galvin
Marketing Research Director, Intel

John is responsible for the worldwide partner marketing strategy, including Intel Inside®. He actively engages and collaborates with customers and media partners to develop innovative marketing programs to increase desire and demand for Intel.

John has twenty-five years of computer industry experience. For the past fourteen years, he has held multiple marketing management positions at Intel, including market research, channel communications, e-business applications and reseller programs. Prior to joining Intel, John worked in computer distribution, with management positions in sales, marketing and operations.



Seth Goldstein
Seth Goldstein
Co-Founder and CEO, SocialMedia.com

Seth Goldstein is co-founder and CEO of SocialMedia.com, the leading social advertising network. As CEO, Seth drives the strategic direction of the company, which develops new social advertising products for leading brands, such as P&G, Nestle and Coca Cola. Seth is an active member of the advertising community and considered a thought leader on social media. He is currently chairing the IAB Working Group on Social Media Ad formats.

Seth has helped to create and invest in a number of leading businesses over his career, starting in 1995 when he founded SiteSpecific, one of the first Internet advertising agencies. SiteSpecific pioneered a number of Internet marketing practices that live today, including banners and pay-for-performance campaigns. In 1998, Seth joined Flatiron Partners as Entrepreneur-in-Residence. In 2002, Seth founded Majestic Research, which leverages proprietary online data to create next generation equity research for Wall Street. In 2004, Seth was the first investor in Web 2.0 pioneer del.icio.us, which was later sold to Yahoo! Over his career, Seth has been featured in the New York Times, Wall Street Journal and Economist; and has spoken at leading industry events around the world.



Steve Governale
Steve Governale,
ED, Interactive and Innovation, AT&T

In this role, Steve Governale oversees digital media strategy across AT&T's portfolio of products and services, including mobile, wired, business-to-business and diversified services. Prior to joining AT&T in 2008, Steve founded SMG Search, the dedicated search marketing division of Starcom Mediavest Group. At SMG, he drove search strategy for blue-chip clients including General Motors, Sun Microsystems, Nintendo of America and ESPN.

Steve has been an active member of the digital community for more than 10 years, serving as a member of the AAAA Board for Search Marketing, an advisor to publishers, and as a contributing writer with MediaPost.



Seth Greenberg
Seth Greenberg
Director, Online Advertising and Internet Media, Intuit

Seth Greenberg is responsible for interactive marketing and strategy for Intuit's consumer division – TurboTax and Quicken products. His team focuses on new customer acquisition by incorporating traditional online advertising channels – including display banner advertising, SEO, PPC and Affiliate networks – with new and innovative channels and tactics such as social media, Web 2.0, and guerilla marketing.

Seth’s team has been trailblazing social media campaigns and applications, most recently working with Google/Twitter as the first advertiser promoting the @TurboTax twitter stream across the Web. The team also conducted one of the largest social media campaigns, SuperStatus.com, where for simply updating your status in 140 characters or less, they gave away tickets, trips cash and over $100,000 in prizes to those playing using Facebook, MySpace and Twitter.

Seth attended film school and then left a career in the entertainment industry, most recently as a talent agent representing writers and directors, to start his Internet journey in 1996 in search engine optimization.



James Gross
James Gross
VP, Ad Products and Sales, Federated Media

James Gross is Vice President of Ad Products and Sales at Federated Media. James takes pride in working with marketers on innovative solutions in combining emerging media and technology, while also finding a unique business model for the platforms that Federated Media represents.



Mike Hoefflinger 09
Mike Hoefflinger
Director of Product Marketing, Facebook

Mike Hoefflinger is Director of Product Marketing at Facebook where he oversees revenue-generating products for brand marketers. Prior to Facebook, Mike worked at Intel, most recently managing the Intel Inside co-operative marketing program worldwide, and also holding roles in partner marketing, product marketing, business development, engineering, and as Andy Grove's Technical Assistant. Mike holds a Master's and Bachelor's degree in Computer & Electrical Engineering from Purdue University.



Reid Hoffman
Reid Hoffman
Chairman and CEO, LinkedIn

As Chairman, CEO, and co-founder of LinkedIn, Reid drives the company's vision and strategy. Prior to LinkedIn, Reid was Executive Vice President of PayPal where he was in charge of all business relationships: business development, corporate development, international, government relations, and banking/payments infrastructure. During his tenure at PayPal, Reid was instrumental to the acquisition by eBay and was responsible for partnerships with Intuit, Visa, MasterCard and Wells Fargo. Reid also has held management roles in significant technology companies, including Fujitsu Software Corporation and Apple. In addition to LinkedIn, Reid serves on the Board of Directors for SixApart, Kiva.org, and Mozilla Corporation.

Reid graduated with distinction from Stanford University with a BS in Symbolic Systems and from Oxford University with a Master's degree in philosophy and a Marshall scholarship.



Scott Howe
Scott Howe
Corporate Vice President, Microsoft Corporation

Scott Howe leads the Microsoft advertising business group, comprised of teams responsible for business strategy, product planning, product marketing, business development, and overall management of the advertising businesses across regions. In his role, he oversees the online and online publisher businesses. Scott joined Microsoft in 2007 through Microsoft's acquisition of aQuantive and is a seasoned veteran in the online advertising space.

From 1999 through 2007, Scott served in a variety of roles at aQuantive, first as the vice president and general manager of online advertising agency Avenue A|Razorfish and later as president of Atlas International and founder and president of DRIVE Performance Media (DRIVEpm). Scott holds an MBA from Harvard graduate school of business and an AB from Princeton University in economics.



Jeff Janer
Jeff Janer
CEO, Spring Partners

An experienced digital technology, media and marketing executive with a proven track record of identifying and developing new opportunities and new markets, Jeff Janer is Co-founder and CEO of Spring Partners, an Internet software company and creators of springpad - online notebooks that help people organize, share and manage life's tasks, events and projects.

Prior to founding Spring Partners in January, 2008, Janer most recently was Chief Marketing Officer of Third Screen Media, a mobile ad network and technology platform acquired by AOL in May, 2007.

Before joining Third Screen Media, Janer held a variety of senior executive roles at both startup and large companies, including VP of Marketing and Business Development at Britemoon, Founding Partner of Traverse Partners, Executive Producer of Fidelity.com, EVP of Sales and Marketing at iXL and President and CEO of Larry Miller Productions. Janer holds a BA in International Relations from Brown University.



Richard Kang
Richard Kang
EVP, Strategy and Business Development, MTV Networks

Richard Kang is Executive Vice President, Strategy and Business Development for MTV Networks, a division of Viacom Inc (NYSE: VIA-B). Kang spearheads the development and articulation of MTVN's overarching corporate strategies and drives large-scale growth opportunities on a global basis, including mergers, acquisitions, strategic alliances and partnerships, joint ventures, investments, and internal development.

Prior to MTVN, Kang served as SVP, Strategy and Business Development at IAC/InterActiveCorp. His responsibilities included formulating IAC's innovative media strategies, driving M&A transactions, and pursuing large scale business development initiatives in online search, media platforms, and interactive advertising.

Previously, Kang founded and served as Managing Director at The Confluence Group. Kang was also an investment banker at Wasserstein Perella & Co.

Kang is a member of the Council on Foreign Relations as well as the Asia Society. He received his M.A. from Harvard University in Economics and his B.A. in English Literature and Political Science from the University of Michigan.



Terence Kawaja
Terence G. Kawaja
Managing Director, GCA Savvian Advisors

Terence Kawaja is a seasoned investment banker with 20 years of experience. He ran Global Media M&A at Citigroup and Credit Suisse and has operating experience as a public company CFO. For 15 years, Terence helped consolidate the traditional media industry, advising on over $300 billion of transactions for leading firms including AT&T, AMFM, Bell Canada, CBS, Clear Channel, Comcast and Cox.

For the last 5 years, Terence has focused on the digital media sector. Terence is a Managing Director at GCA Savvian Advisors, a global investment banking firm. At GCA Savvian, Terence advises some of the leading companies in the digital media space as well as more traditional media firms as they manage their way through the rapidly changing landscape.

Mr. Kawaja received an MBA from the Schulich School of Business, a JD from Osgoode Hall Law School and a BA in Economics from the University of Western Ontario.



Jim Marggraff
Jim Marggraff
Chairman and CEO, Livescribe

For more than 20 years, Jim Marggraff has dedicated his energy, vision and inventiveness to developing standards, tools, applications and services for companies committed to creating innovative technologies, improving communication, and advancing human thought. Prior to his current tenure with Livescribe, Jim held a number of executive positions at LeapFrog Enterprises. Under his leadership and vision, Jim helped propel the company from $31 million to $680 million annual sales in five years. As the inventor of the LeapFrog FLY Pentop computer and creator of the globally renowned LeapPad Learning System, Jim's foresight into innovation and resounding dedication to learning and paper-based multi-media helped sell over $1 billion of LeapPads and educational content worldwide. Jim served as the company's executive vice president of worldwide content and was the founding president of its Internet division. For many years, Jim focused his career on building companies from the ground up. He co-founded Explore Technologies (acquired by LeapFrog), StrataCom (acquired by Cisco), and now has founded Livescribe. Jim holds both a bachelor's degree and master's degree in electrical engineering and computer science from the Massachusetts Institute of Technology. In 2004, he was recognized by the American Diabetes Association and Father's Day Council of San Francisco as "Father of the Year."



Mike Masnick
Mike Masnick
Founder and CEO, Floor64

Mike is the founder and CEO of Floor64, building up the core idea into reality and recruiting the management team. In addition to providing the strategic direction for the company, Mike oversees all editorial aspects of the Floor64's public and customer sites. Mike's insight into the realms of business, technology economics and public policy are the basis for his frequent posts to the award-winning Techdirt blog. The widely followed, often quoted, blog was launched in 1997. Prior to founding Floor64, Mike worked in business development and marketing at Release Software, an e-commerce startup, and in marketing at Intel. Mike has a bachelor's degree in Industrial and Labor Relations and an MBA — both from Cornell University.



Oren Michels
Oren Michels
Co-Founder and CEO, Mashery

Mashery's co-founder and CEO has a record of success in a variety of executive positions spanning multiple industries. Oren co-founded and managed WiFinder, an international provider of directory services for public access wi-fi hotspots. He has served as president for two companies: Colt HR, a leading provider of mid-market benefits administration software and services; and Winebid.com, a leading online wine auction service. He also served as president and CEO of The Groundlings, a Hollywood-based entertainment production company, and has held COO positions at manufacturing companies. Prior to joining Mashery, Oren worked as vice president of business development at Feedster, where he managed the company's activities in China and negotiated partnerships with AOL, Real Networks, and Mitsui.

Oren began his career as a software designer for Hughes Aircraft. He holds a BS in Electrical Engineering from MIT and an MBA in finance and entrepreneurial studies from UCLA's Anderson School.



Charlie Moran
Charlie Moran
Web Editor and Producer, Advertising Age

Charlie Moran is a web producer and editor at Advertising Age. He manages the Power 150, a comprehensive ranking of the world's English-language marketing blogs.



Betsy Morgan
Betsy Morgan
CEO, The Huffington Post

Betsy is CEO of The Huffington Post, a news and opinion website which in three years has become an influential media brand -- "The Internet Newspaper." The site offers coverage of politics, media, business, entertainment and living, and is a top destination for news, blogs, video and original content. The Huffington Post ("HuffPost") has over 9 million unique users each month and is the most-linked-to blog on the Internet, per Technorati. Prior to joining HuffPost, Betsy was general manager of CBSNews.com, the network's 24-hour news service, and was a senior vice president at CBS News, where she was in charge of business development, digital media and new television ventures. She has also worked for News Corporation's American Sky Broadcasting and in investment banking.



Jim Murphy
Jim Murphy
VP Product Development, AideRSS/PostRank

Jim is VP Product Development at AideRSS.

Jim manages the AideRSS engineering team by day and develops product strategy at night. A startup veteran, Jim has helped build the PostRank social engagement analytics service from a promising technology concept to a powerful service for publishers, public relations and advertising agencies.



Eileen Naughton
Eileen Naughton
Director, Media Platforms, Google

Eileen Naughton serves on the leadership team for Google's North American sales organization. As director of media platforms, she is responsible for developing and executing an integrated strategy for sales, marketing, and operations across Google's display advertising businesses, including YouTube, the Google content network, mobile advertising, and DoubleClick's ad-serving technology.

She joined Google after a distinguished career at Time Warner Inc., where she was president of the global editions of TIME Magazine and the TIME Group (including TIME.com, TIME for Kids and LIFE Magazine). She earlier served as VP of Investor Relations during the merger of AOL and Time Warner; President of Time Inc. Interactive; Director of Finance and Planning at Time Inc.; and General Manager of FORTUNE Magazine.

A graduate of the University of Pennsylvania, Eileen earned B.A. and M.A. degrees in international studies and an M.B.A. from its Wharton School. She was named a "Woman to Watch" by AdAge Magazine in 2007.



Lou Paskalis
Vice President Global Media, Content Development & Sponsorship Marketing, American Express

Lou Paskalis has been an innovator in the media, consumer promotions and sponsorship world for more than 15 years. He began his professional career at the E. & J. Gallo Winery, where he ultimately was responsible for crafting and implementing the US media and promotions strategy for the world’s largest winery. Lou developed strategic partnerships with FOX, CBS, Microsoft, SONY Pictures, Campbell Soup Co. and many others designed to drive demand for E. & J. Gallo Brands. He built a game-changing strategic partnership with the NFL to introduce meaningful wine brand presence in stadiums throughout the league and effective point of purchase promotional programs that successfully leveraged the NFL association for key brands.Lou left the wine business in 2004 and, along with several partners, created a company in the entertainment marketing space where he represented clients including the Las Vegas Convention and Visitors Bureau, Activision, Showtime Networks and others in developing meaningful brand integration in television programs and filmed entertainment. After selling the company in early 2006, Lou joined the team at American Express. He currently is engaged in thinking about the best ways that American Express can utilize social media to drive advocacy for our products and services.



Dana Perino
Dana Perino
Chief Issues Counselor, Burson-Marsteller

Dana Perino was White House Press Secretary for President George W. Bush from 2007 – 2009 and prior to that had been the Deputy Press Secretary. Dana joined the White House press office in 2005 after serving as the Director of Communications for the White House Council on Environmental Quality. In that capacity, she managed all energy and environmental communications, including renewable and nuclear energy, water and land conservation, and the global challenge of climate change. Prior to working at the White House, and immediately following September 11th, Dana was a spokesperson at the Department of Justice.

A native of Colorado, Dana worked on Capitol Hill for Rep. Scott McInnis (R-CO) as a staff assistant and Rep. Dan Schaefer (R-CO) as his press secretary. She worked in the private sector in San Diego with a focus on the technology and new media industry at the communications firm Porter Novelli. She has worked as a television journalist covering the State Assembly of Illinois.



Marc Ruxin
Marc Ruxin
EVP, Chief Innovation Officer, McCann Worldgroup San Francisco

Marc leads McCann Worldgroup's digital strategy and innovation practice across businesses and disciplines. He runs the Emerging Media Trials and Innovation program for Microsoft, co-founded the agency social media practice "Populist," and works with clients and new technology companies to create scalable digital marketing opportunities for media and creative constituencies.

Before joining McCann, Marc was COO of The Mill Group, running the North American divisions of The Mill, the leader in commercial visual effects, and Beam.tv, the leading advertising digital asset management system. Prior to The Mill, Marc was EVP of strategy at Gyro International, a leader in technology advertising and marketing. Before that, Marc served as VP of business development at iVast and as VP of business development and marketing at Eveo, Inc., one of the earliest user generated content portals. Marc also worked for WPP Group, where he was an MBA Marketing Fellow. Marc has a BA from Hamilton College and an MBA from Columbia Business School, and lives in San Francisco with his wife and three children. Marc blogs about music and film at www.snoozebutton.com.



Marcy Shinder
Marcy Shinder
VP, Brand Strategy and Marketing, American Express OPEN

Marcella (Marcy) Shinder is Vice President of Brand Marketing and Strategy at OPEN from American Express, the team dedicated exclusively to the success of small business owners and their companies. In this role, she oversees a comprehensive brand marketing program designed to ensure that OPENSM delivers on its brand promise to serve small businesses the way they serve their best customers. Prior to this role, Marcy served as Vice President, Global Marketing for American Express Business Travel, where she oversaw Marketing functions for North America from 2003 and globally from 2004. During that time she was responsible for identifying and delivering unique benefits tailored to meet the needs of businesses for their business travel across segments and geographies, inclusive of pricing strategy, product positioning, distribution strategy, innovation, business strategy and global branding.



Pete Spande
Pete Spande
SVP, Sales, Federated Media

Pete has led the Federated Media East Coast office since November 2007 where he and the FM team have developed over 100 conversational media executions for tech, consumer packaged goods, finance, and entertainment brands. Prior to Federated Media, Pete was VP and Publisher of CMP's TechWeb Network where he oversaw sales, marketing, and product development for CMP Technology's largest online properties which included 65 bloggers and 45 technology blogs. Prior to CMP, Pete held a variety of posts at CNET Networks including general management responsibilities for TechRepublic, one of the largest communities of tech professionals on the Internet. Prior to CNET, he held sales jobs at IDG and Miller Freeman.



Matt Spiegel
Matt Spiegel
CEO, Omnicom Media Group Digital

In April of 2008, Matt was named CEO of Omnicom Media Group Digital and tasked with developing the vision and roadmap for OMG's digital solutions around the world. To accomplish this goal, Matt works closely with each OMG agency to ensure that their offerings include best in class digital marketing services.

Matt first joined Omnicom Media Group in 2005 when the company he founded, search specialist Resolution Media, was acquired by Omnicom. Matt founded Resolution Media in 2003 and is a true veteran of digital media. Matt entered the industry in 1997 and in his career has both bought and sold media, developed direct marketing focused online advertising products, and lead teams and departments.



Max Ventilla
Max Ventilla
CEO, Aardvark

Max Ventilla, Zoo Director, drives Aardvark's strategy and business development. Max came from Google where he focused on strategy for Google's marketing and monetization initiatives around Adsense and web applications. Previously, he was VP of Business Development for Trader Classified Media and founded Krypteian Systems, an enterprise email datamining tool powering expertise and contact directories. Max has a BS in Math and Physics and a MBA from Yale.



Brian Wallace
Brian Wallace
Director, Global Digital Marketing, Research In Motion

Brian Wallace joined RIM in 2000 when the company had less than 800 employees and the number one issue facing the company online was the need to create a support section for customers on BlackBerry.com. Today he is responsible for developing RIM's global digital strategy and execution of online advertising, interactive marketing, social media, mobile media, and direct marketing.

Over the past year, Brian has been actively shifting RIM's marketing focus to digital and he characterizes 2009 as RIM's major coming out party in this space.



Jen Walsh
Jen Walsh
Global Director of Digital Media, GE

Jen Walsh attended the Medill School of Journalism at Northwestern University and graduated with a B.S. degree in Journalism. She moved to Hong Kong to begin her career as a foreign correspondent in 1990. Jen worked as a writer and editor for the Asian Sources Media Group, the largest trade publisher in Asia (now known as Global Sources Ltd.). She subsequently served as the Business Editor for AmCham, the monthly magazine of the American Chamber of Commerce in Hong Kong.

In 1993, Jen returned to the United States and worked as a freelance writer for the Economist Intelligence Unit in New York City before joining Probe Research, Inc. as a technology and telecom analyst. In 1994, she moved to Washington, DC to work as a writer and editor for Telecommunications Reports, a weekly newsletter covering the latest business, policy and regulatory developments in the industry. Then in 1996, she became Industry Affairs Director with NextWave Telecom, Inc., a multi-billion-dollar wireless communications start-up. She served as the primary spokesperson for all major media outlets and trade publications.

In 1998, Jen joined PricewaterhouseCoopers (PwC) as a Marketing Manager within the Technology, Information, Communications & Entertainment consulting practice. She was subsequently promoted to serve as the Global Web Director of pwcconsulting.com, overseeing all business, technical and editorial operations. In 2002, IBM purchased the Management Consulting Services division of PwC, and Jen was selected to serve as Worldwide Leader, Web & Interactive Strategy for the new entity, IBM Business Consulting Services. In 2004, Jen joined GE as the Global Director of Digital Media, where she is responsible for ge.com, inside GE, and digital advertising and brand initiatives.



Lucas Watson
Lucas Watson
Global Team Leader for Digital Business Strategy, Procter & Gamble

Lucas Watson is the Global Team Leader for Procter & Gamble's Digital Business Strategy. In this role, Lucas leads a team responsible for driving digital innovation and capability across P&G's 300+ brands worldwide. Lucas' team makes the strategic choices on which digital brand building skills and innovations will be areas of focus for P&G's brands. In this context, the team explores and fosters external partnerships that promote learning and future digital brand building innovation.

Prior to his current role, Lucas was the Associate Marketing Director for Pampers in North America. As part of his work on the company's largest brand, he led all of the brand's relationship marketing communications and e-commerce efforts. Lucas was a key part of the management team that more than doubled Procter & Gamble's Baby Care sales over the past five years.

During his 14-year career at Procter & Gamble, Lucas has worked in a variety of line marketing and sales positions in Boston, Cincinnati, and Kobe Japan. Some of his notable accomplishments include the launch of Pampers Cruisers, the turn around of the Luvs diaper brand, and the growth of the Kandoo brand for toddlers.

Lucas holds a Masters in Business Administration with a major in marketing from Boston College's Carroll School of Management and a B.A. in economics and math from Hamilton College.

Lucas and his wife, Suzanne, live in Cincinnati, OH with their two young children. Lucas is a valued leader of United Way campaigns and mentors at risk high school athletes in Cincinnati. In his spare time, Lucas is dedicated to golf, running, and anything on the ocean.



Fred Wilson
Fred Wilson
Managing General Partner, Union Square Ventures

Fred Wilson is a partner at Union Square Ventures in New York, NY. He began his career in venture capital in 1987. Fred writes the popular blog avc.com. Fred has a Bachelors degree in Mechanical Engineering from MIT and an MBA from The Wharton School of Business at the University of Pennsylvania. Fred is married with three kids and lives in New York City.