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FM looks for passion, integrity, authority, and strong community support in all the sites we invite into our network. An FM site has influence not because its author is well known, but because the author has earned the trust of an influential community.
12,650,000
pageviews / month
Apartment Therapy helps people make their homes more beautiful, organized and healthy by connecting them to a wealth of resources, ideas and community online.

It's the perfect site for people who believe simplicity and luxury are not mutually exclusive. Special sections focus on cooking, parenting, home technology and sustainable living.
10,520,000
pageviews / month
Award winning blogger, Ree Drummond, aka “The Pioneer Woman,” chronicles her decade-long transition from spoiled city girl to isolated ranch wife on her weblog, Confessions of a Pioneer Woman. Ree faithfully posts daily contributions to her site, including inspiring photography, tongue-in-cheek poetry, and often hilarious stories about her experiences as a city girl stuck in rural America. Ree's site features sections about cooking, home & garden and photography.


Confessions of a Pioneer Woman
won the 2009 Weblog of the Year (aka, The Bloggies). Time Magazine also called the Pioneer Woman one of the 25 best blogs of 2009.

5,120,000
pageviews / month

Heather Armstrong, a former web designer, started publishing dooce(r) in early 2001. Heather has won numerous awards for her work on dooce.com including Best American Blog, Best Designed Blog, Best Writing for a Blog, Weblog of the Year and in 2008, received a Lifetime Achievement award. Heather was named #8 in Forbes' "The Web Celeb 25" in early 2009 and on the Web Celeb 25 at in 2008.

Heather has been profiled in the Wall Street Journal, The New York Times, the Washington Post, USA Today, Forbes and Business Week amongst others. Heather has appeared on ABC News Nightline, NPR, PBS, ABC World News Tonight and The Today Show. dooce is one of the most widely read personal sites on the internet and has a passionately loyal following.

1,010,000
pageviews / month
The Savvy Source for Parents is an online community founded by parents, for parents to help parents navigate the incredibly challenging issue of identifying the best educational options for their children: preschools, camps, classes, educational toys, books, activities, etc. A combination of Craig’s List and Zagats, the goal is to provide parents with a comprehensive and detailed overview of educational options in their city based on the feedback of parents with children currently enrolled in preschools, camps, etc. and to help parents make the right choices for their children at home based on “expert” advice and counsel.
440,000
pageviews / month
MamaPop is the sleep-deprived, semi-coherent pop-culture-related brainchild of two smart stay-at-home mothers and bloggers extraordinaire -- Amy Corbett Storch of amalah.com and Tracey Gaughran-Perez of sweetney.com. The site is a collective of smart, amazing writers from all over the "mommyblog" universe and features hourly posts on everything under the pop-culture and entertainment sun from- the modern mother's perspective.
350,000
pageviews / month
Inhabitots.com was created as a resource for parents, families, and anyone else interested in sustainable modern design for children. With a focus on design specifically targeted at babies, toddlers and kids, Inhabitots.com truly is about “Sustainable design for the next generation“.
280,000
pageviews / month

Amalah (pronounced AIM-ah-lah) lives in our nation's capital, where she makes her readers laugh and cry by obsessively chronicling her life, neuroses, pregnancy and the vagaries of new motherhood.

Formerly a financial editor, she is now (thanks to her site's success) a work-at-home mom, who also freelances for AlphaMom.com and is a founder and editor at MamaPop.com. Her writing has also been published in the anthology Sleep is for the Weak. Washingtonian magazine called amalah.com "addictive" and davebarry.com deemed it perfect "for those who enjoy sobbing helplessly at their desks."

In a good way.

280,000
pageviews / month

Mommy Track'd is the working mother's guide to managed chaos. Standing out in the crowd of mom-related websites because of its fresh and funny voice, the site's mission is to inform and entertain time-crunched moms as they manage the daily tug-of-war between work and home.

Mommy Track'd features a comprehensive survival guide, user-generated survival tips and worst working mom moments, many addictive columns by popular and published authors, including Notes from the Underbelly's Risa Green and Three Martini Playdate's Christie Mellor, a compilation of celebrity soundbites on work/life balance, cliffnotes on the news, hilarious, exclusive working mom cartoons, video, reading recommendations and reviews, a community that offers inspiration and commiseration, and a shop with must-have products for the modern working mom.

As thousands of working moms have noted, "finally someone gets it."

200,000
pageviews / month

Time Magazine declared that "Cool Mom Picks has a knack for finding kicky togs for tots" and indeed, tens of thousands of parents, editors and opinion leaders across North America agree, coming here first for what's hot in gifts, gear, services and websites. The cheeky shopping blog has gained a loyal fan base through a combination of fresh, fun writing and an eye for spotting trends before they hit the mainstream.

Editors Kristen Chase and Liz Gumbinner have been seen doling out shopping wisdom in newspapers across the country, on Martha Stewart Radio, and in their own series of on-demand shows on the national Alpha Mom cable network.

180,000
pageviews / month
Sweet Juniper was the first parenting blog to feature the voices of both a mother and father together. The conversational and very different perspectives of its authors have won over thousands of unique visitors to Sweet Juniper every day who come back for Dutch's literate, provocative and highly-creative posts and Wood's no-nonsense views of motherhood. Both parents are attorneys, although in the summer of 2006, Dutch quit his job as a securities lawyer at a high-powered San Francisco firm to become a stay-at-home dad. They currently live in downtown Detroit, where Wood has re-entered the legal profession after her own stint as a stay-at-home mom. Sweet Juniper is a blog about parenting differently, and the writing itself is as hip, gritty, and beautiful as the cities where the authors live and write.
180,000
pageviews / month
Mighty Girl is the personal website of Margaret Mason, author of No One Cares What You Had for Lunch, 100 Ideas for Your Blog. Mason also publishes the shopping sites Mighty Junior and Mighty Goods, which was one of Time Magazine's Top 50 Cool Sites of the year. Mighty Girl was born in 2000, and has been nominated for several awards, including a lifetime achievement Bloggie. Mason lives in San Francisco with her husband Bryan and her son Hank, who is almost two and clearly a genius.
170,000
pageviews / month

Suburban Bliss is the story of an imperfect wife, mother and woman. Melissa Summers started her website in 2003 and began attracting readers with her irreverence, candor and self-effacing style. Still she can not find a hairstyle which suits her needs.

Awards and Press Mentions: Best Mommy Blog (BOBS 2005), Detroit News Profile, Published in This Day In The Life as a featured diarist, New York Times.

"Melissa Summers takes on suburbia and wins." — Multidimensional.me

Melissa is also editor of the kid-focused shopping blog, Mighty Junior and a columnist for the Alpha Mom network.

120,000
pageviews / month

Called "laugh-your-lunch-out-your-nose funny" and "absolute hilarity" by its readers, Finslippy has been nominated for several awards, including Funniest Blog (2005 Best of Blogs) and Best Writing of a Weblog (2006 Bloggie Awards) and has been cited in several major news outlets, including the New York Times.

Alice Bradley, the site's creator, is a fiction writer whose work has been published in several literary journals, some of which were read by people other than her mom; she has also appeared on the Bravo network. Finslippy attracts thousands of unique, dedicated fans each day. Its audience includes mothers, fathers, and non-parents alike. According to Technorati, 621 sites link to Finslippy.

70,000
pageviews / month
Infused with brainy wit and outspoken irreverence, Sweetney chronicles the life of Tracey Gaughran-Perez, an overeducated thirtysomething stay-at-home mom from Baltimore. Mother to a spirited preschooler and a psychotic pug, Tracey also co-runs the very popular entertainment & gossip blog MamaPop, and has been featured on NPR, CBC Radio (Canada), and in print media such as The Washington Post and The Baltimore Sun. Described by one reader as "a big wet tongue-kiss for all the stuff you wish you knew about first... where the cool girl schools the rest of us," Sweetney has attracted a devoted fan-base.
60,000
pageviews / month

Danny Evans, the Dad Gone Mad, once believed there was glory in fatherhood. He was wrong. There is no glory. But there is plenty of humor.

Dad Gone Mad is a colorful glimpse into bona fide, in-the-trenches fatherhood. Told with sharp wit and a healthy sense of self-deprecation, it follows Danny as he plods through the havoc and collateral damage wrought by his two young children.

2006 Best of Blogs winner for Best Daddy Blog.

60,000
pageviews / month

At the collaborative Parent Hacks, Asha Dornfest applies the hacker ethic to parenting. Here, parents swap scrappy tricks and practical product recommendations – stuff that never makes it into airbrushed magazines or "expert" books. It's a modern take on what parents have always done: sharing tweaks that make the crazy adventure of childrearing go a little easier. Featured in Parents, Real Simple and PC Magazine, and winner of the Best Family and Parenting Blog in the 2007 Performancing Awards.

50,000
pageviews / month

Witty, sarcastic, and always engaging, Mindy chronicles her life, and that of her children. She tackles the good and the bad with a broad stroke and a sense of humor that give her writing depth and an emotional pull. Besides her obvious, tender love for her children, The Mommy Blog is a place where Mindy reveals some of her fears and disappointments, and talks about her hopes for the future. Readers have laughed and cried along with her, finding inspiration in Mindy's tales.

Known for its wide-ranging vocabulary and sharp insight into matters both personal and global, The Mommy Blog is a showcase for Mindy's unique spin. She's quick to highlight other bloggers. With her poise (we assume from her modeling background) and her inner strength (from her tomboyish childhood in Chicago, perhaps), Mindy is a staunch ally.

40,000
pageviews / month
Jason Avant invited some of the best daddybloggers out there to form DadCentric in 2005. Featuring offbeat anecdotes, reviews, links, interviews, and stories, DadCentric was the first group dadblog, and has spawned several imitators. The site has been mentioned in the Wall Street Journal, Business Week Online, and AOL's Blogging Baby, and was a finalist for the Best Daddy Blog Award (2005 Best of Blogs Awards).
30,000
pageviews / month
Family lifestyle expert Wendy Bellissimo has taken her philosophy of “style and functionality from a mom’s point-of-view” to the web with nesting.com. Nesting is a beautiful, online “home” through which modern moms can centralize their busy family’s life as well as what’s going on in the world around them. Nesting allows real-world groups of moms who depend on each other day-to-day to stay connected and on the same page at every moment and in every aspect of their daily life. From kids’ activities, to calendars, to personal thoughts and photos, it can all be managed on nesting.com.
30,000
pageviews / month
Mighty Junior is a shopping blog that features great stuff for kids. It’s updated five days a week, and is a sister site to Mighty Goods (one of Time Magazine's Top 50 Cool Sites). We spend a great deal of time finding and posting things kids will love. These aren’t just any old things, these are exactly the right things. They will make your kids stronger, smarter, and kinder. They will remind you that the kids you love are the best kids. They will encourage you to fortify the economy with your purchasing power. Mighty Junior is written and curated by Melissa Summers of Suburban Bliss and Margaret Mason of Mighty Girl. Both are moms who have excellent taste.
20,000
pageviews / month

Laid-Off Dad’s two favorite things are writing and being a dad, and it shows. After he lost his job in 2003, he started a blog to find humor amid the stress and penury. Readers appreciated his take on fatherhood's ridiculous delights, Parents magazine found him, several newspapers interviewed him, and readers chose LOD as the Best Daddy Blog in the "Best of Blogs" awards for 2005.

Currently biding his time between layoffs, LOD lives in New York City, where he's raising two boys.

...and dozens more sites on the way, stay tuned!


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I think FM is a team of very bright minds quietly setting brass reins on the future understanding well that mass aggregation of blogs into relevant categories is a huge value to users and growing. owner John Battelle may be a star now, but I think what his company FM is doing is a dark horse Web mega-wow.
- Donna Stokes, Social Media Manager, Global Interactive Marketing, HP