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  • Why Advertise
  • Media Kit
  • Ad Specs

FM sites reach over 50 million users every single month across a portfolio of handpicked, leading independent sites. The FM approach combines large reach programs with the highest quality content sites, the most engaged audiences, and safe, relevant environments for your brand.

Ad Unit Name Size (pixels) Max File Weight Animation Alt Text (optional) Sound Image Rotation
Image Flash 3rd Party Tags        
Leaderboard 728w x 90h 50K 50K 100K initial load/ 100K subsequent load max1 30 sec max for initial movie, 18 fps max 60 char. max Yes2 4 creatives max per campaign
Medium Rectangle 300w x 250h 50K 50K 100K initial load/ 100K subsequent load max1 30 sec max for initial movie, 18 fps max 60 char. max Yes2 4 creatives max per campaign
Wide Skyscraper 160w x 600h 50K 50K 100K initial load/ 100K subsequent load max1 30 sec max for initial movie, 18 fps max 60 char. max Yes2 4 creatives max per campaign
Skyscraper 120w x 600h 50K 50K 100K initial load/ 100K subsequent load max1 30 sec max for initial movie, 18 fps max 60 char. max Yes2 4 creatives max per campaign
Half Page 300w x 600h 50K 50K 100K initial load/ 100K subsequent load max1 30 sec max for initial movie, 18 fps max 60 char. max Yes2 4 creatives max per campaign
Full Banner 468w x 60h 50K 50K 100K initial load/ 100K subsequent load max1 30 sec max for initial movie, 18 fps max 60 char. max Yes2 4 creatives max per campaign
Button 88w x 31h 10K N/A N/A No Animation 12 char. max No 4 creatives max per campaign
Square Button 125w x 125h 25K 25K 25K initial load/ 50K subsequent load max1 30 sec max for initial movie, 18 fps max 60 char. max Yes2 4 creatives max per campaign

All ads must be compatible with Firefox 1.5+, Safari 2+ and Internet Explorer 6+ on both Mac and PC.

  1. Up to 3 additional download streams upon user click are permitted. Each additional stream may not exceed 100K
  2. Sound is user-initiated on click.

Text Specs
Item Specification
Headline 30 Characters with spaces
Content 80 Characters with spaces
Display URL 25 Characters (no spaces)
Ads with RSS feeds Static GIF, 468x60

Rich Media Specifications


Flash
Item Specification
Ad Unit Dimensions 300w x 250h pixels, 728w x 90h pixels or 160w (120w) x 600h pixels
Maximum File Size
  • Initial load (with pre-loader) 50K, subsequent load 100K.
  • If 3rd Party served: 100K initial load/ 100K subsequent load max. (Up to 3 additional download streams upon user click are permitted. Each additional stream may not exceed 100K)
File Format GIF/JPG: Default image required for Flash submission
Animation SWF: 30 seconds maximum including loops
Frame Rate 18 frames per second maximum
Alt Text Optional and must be limited to 60 characters
Expand action User-initiated only: Click to expand. May expand up to 3x (upon approval by site)
Testing All creative must function uniformly on both Mac and PC platforms as well as on multiple versions of Safari, Firefox and Internet Explorer.
Required Default GIF/JPG
Dimensions 300w x 250h pixels, 728w x 90h pixels or 160w (120w) x 600h pixels


Flash Banner clickTAG Guidelines
 
Your Flash banner creative should have a button covering the entire area of the banner that uses the getURL action along with the 'clickTAG' variable and "_blank" as the target window parameter. Here is what the code for the button should look like:
    on (release) {
       if (clickTAG.substr(0,5) == "http:") {
          getURL(clickTAG, "_blank");
       }
    }

Important things to note:
 
  • 'clickTAG' is case-sensitive. Make sure you reference it just as it appears here.
  • You must use "_blank" as a parameter for getURL. "_top" "_parent" or "_self" will not work correctly.
  • We only support one clickTAG per banner.
  • Your creative can not contain any frame anchors

For more detailed instructions on adding link tracking to your Flash banners, please refer to Adobe's Designer's Guide.


Video Units
Item Specification
Video Format Motif Streaming video streams video directly to the user's browser without caching.
  • Electronic: FLV, AVI, MPEG, MOV, WMV, other un-encoded formats
  • Physical: Digital Beta, DVCAM, MiniDV, DVD, VHS
Frame Rate 18 frames per second
Duration of Audio 30 seconds recommended; must be user initiated on-click
Duration of Video 30 seconds recommended. If you wish to use long format videos please contact your sales representative for more specific details.
Required Features
  • Sound must be user-initiated on-click
  • Play, Pause and Stop Button
  • Volume control or mute option
  • "Close X" feature
  • Rewind feature recommended


Pre-Roll Video
Item Specification
Video Format AVI, Quicktime(MOV), WMV
Aspect Ratio 4:3
File size 2MB recommended
Video length :15 seconds recommended. Please contact your sales representative for more specific details.
Frames per sec 18 seconds
Looping Plays entirely once and goes directly into Video content. Video ad replay not available.
  Pre-roll video is not clickable
Companion ads Sites may require companion ad. Please contact your sales representative for more specific details.


CPU-Demanding Factors to avoid
 
  • Frame Rate over 18 FPS. Reducing the number to 18 FPS does not degrade visual performance.
  • Multiple animated sequences across many layers animating at the same time.
  • Animated sequences set to be translucent and animating on top of an imported grahic (ex: jpeg, png, etc.).
  • Action Script-generated events set to randomly generate (ex: fog and rain).
  • Imported graphics scaled up over a long period of time.


FM approved Rich media vendors
 
  • Eyeblaster
  • Unicast
  • DoubleClick - Motif
  • Atlas
  • EyeWonder
  • Pheedo
  • Bright Roll
  • Media Plex
  • PointRoll - we don't support expandable placements on some of our sites that run ads in iframes


Advertising Content Guidelines
 
FM reserves the right to reject the promotion of products, services or creative materials that
  1. Are hateful, obscene, profane, libelous, defamatory or slanderous
  2. Contain adult content, personals/dating services or sexual references.
  3. Promote gambling or any illegal activities.
  4. Mislead the users, such as with fake error messages, fake "close" buttons or misleading or inaccurate copy,
  5. Resemble the visual style of the content area in which they are displayed.
  6. Incorporate the intellectual property of an FM Author or otherwise imply the Author's endorsement without the Author's prior approval.


Submission Deadlines
Submission Type Timelines
GIF/JPG 2 business days prior to launch date
Flash 5 business days prior to launch date
Complex Rich Media 10 business days prior to launch date
  Note: If the submitted creative does not conform to the specifications, it will not be placed online and may result in a delayed launch date.


Federated Media Contacts
Group Contact
Ad Operations adops@federatedmedia.net
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